As opposed to the ads we’re fed with on TV or other traditional venues, ambient ads (see here and here) jump into our lives in way more unexpected places, and it’s usually this element of surprise that makes us stop and look again. Usually well thought-through and witty, ambient ads incorporate the product into our every-day places and ordinary objects, making it feel a lot closer to us than traditional ads.
It all began when the power of traditional media started declining, giving the way for the innovative off-the-shelf advertising ideas. Ambient ads started appearing in the British media jargon around 1999 and have been actively evolving ever since.
Some of the ambient ads out there may shock you, entertain you or even make you laugh – so what would be your reaction to these?