There are more than 37 million Spanish speakers in the USA today. So your restaurant web design needs to be on point to capture their attention.
These people represent a massive market opportunity for your restaurant, and it would be disappointing to lose them to your competitors!
Here’s how to take advantage of restaurant web design to make Spanish speakers feel at home.
They Won’t Come if They Can’t Understand
You need to make sure that your website is available both in English and Spanish – or that you’ve at least translated the major pages like your menu and contact details.
It’s best practice to have a site which fully translates for Spanish speaking users. This might be when they click, for example, a Spanish flag at the top of the page.
For SEO purposes, you also need to identify Spanish as one of the languages your website uses. You do this by using hreflang tags, and you may need to think about how the site is structured.
You may find it easier to have a ‘sister’ site sitting alongside the English site. Or it could be a subdomain. There are a few ways to do it, so you should pick whichever you feel works best for you.
Check out Google’s guide to multi-language sites for more details on how to get it spot on.
Euphemisms and Idioms
A euphemism is a way of saying something while disguising its true meaning. For example, if we say ‘it fell off the back of a truck’ we’re likely talking about stolen goods.
And idioms are commonly recognized by native speakers – for example, if we said ‘don’t put all your eggs in one basket’, we mean don’t put all your efforts in one, risky, place.
These don’t translate well. So if you’re using idioms and euphemisms on your English language site, make sure you change these to something understandable in Spanish!
Make sure all your site visitors can see where they’re going right from the start. Though it’s good to have a fully translated site, many top-level links can be presented in both languages at all times without a real problem.
That way, whichever native tongue the user has, they can still navigate without a problem.
For example, you might like to suggest local hotels for your customers to stay at after their meal. A ‘Search Hotels/ hoteles‘ button at the top could be really handy.
Make Your Restaurant Web Design Even Better!
Looking for more ways to make your restaurant website stand out?
Check out our blog for common mistakes (and how to fix them), SEO best practice advice and much more juicy information.
We’ve also got a bunch of freebies which you’ll find very useful when attracting visitors to your site.
Have a look and see what else you can find – and good luck with the site!