Your hospital might have the best medical knowledge around, but that doesn’t help much when making a website.
Web design is its own world of analyzing, problem-solving, and innovation.
It takes a good eye as well as a passion for data and metrics.
If this sounds complicated, don’t worry. There are plenty of strong medical sites out there you can use for inspiration.
We found the most important takeaways you need to use in your hospital website design.
Here are five things to consider.
Simplicity Is Key
Users are on your hospital site to get to know you. The easier they can do this, the better.
Make site navigation easy to understand and try to put any medical terminology in the most basic form possible.
Do this in a way that helps users get a feel for your brand and work ethic, too.
A great way to get your point across and boost engagement levels is with the help of visuals.
Share pictures of your staff and location on your home page. Use infographics to explain any data or complicated terms.
Maybe even add a picture of your location on a map, like the dentists at https://verdepointedentalassociates.com/ have.
Add a touch of color here and there as well.
Colors help separate different services or draw attention to specific areas on your page.
White Space Works
Try to balance your use of color and content with white space.
White space keeps users from feeling overwhelmed as they look at your site. It creates clear distinctions between and is easy on the eyes.
This hospital web design element might even help lower your bounce rates. White space keeps users hooked as they scroll through large sections of copy.
It’s much more appealing than a big block of content, and it adds a little elegance, too.
Have a Clear Call to Action
As you’re putting all the pieces together, make sure you have a strong call to action.
“Strong” doesn’t just mean something persuasive to get a user to do the interaction you want. It also means your call to action has to be easy to identify.
Use a bold color for an email opt-in form or make your contact information stand alone.
When a call to action stands out, users know exactly what to do.
Don’t forget to make your site responsive to mobile.
This is one of the most important things you can do to have a strong hospital website design.
Responsive design boosts your search rankings.
It fights the dangers of duplicate content, improves page speed, and creates better user interactions. Plus, it makes social sharing much easier, which can help widen your online reach even more.
Create Your Own Hospital Website Design
Ready to build a website your hospital staff will be proud of?
No matter the quality of your work in person, you need the web design to back it up.
We have the tips to help you do just that, starting with your sitemap.
Click here to learn more about sitemap design.