With over 1.2 billion websites online today, there need to be a few principles followed if a company wants to receive any traffic.
For beginners, knowing the right moves can feel daunting. Website design seems complicated and difficult.
It doesn’t have to be. Here’s a quick guide to web design principles every beginner should know.
Make Use of the Right Colors
Imagine walking into a bedroom that was painted black. Most people would start to feel a bit depressed.
Now imagine that same bedroom painted a light blue. Most people would begin to feel relaxed. That’s because each color holds a meaning.
Red is often used to signify danger. Yellow is associated with joy and warmth.
Create Great Content
Creating great content is helpful in many ways. Using the right keywords within the content can help rank a website higher on Google and other search engines.
But great content also compels a customer to want to visit a site. Great content is about providing the right type of information a customer is looking for.
Then continuing to provide more content on a consistent basis. Many new website owners need help with content to help them improve their ROI (return on investment).
Read more here to get the right help.
Use Photos and Videos
Content without photos is extremely boring. It will cause customers to click on another site that looks more visually appealing.
It’s not difficult to take photos and upload them, either. There are also plenty of sites that sell stock photography to use. However, there is also a chance that a competitor will use the same photo stock.
So go ahead and start using that smartphone to take and upload photos for the website.
But it’s not just about photos. Product sites that include videos help 90% of customers make better purchasing decisions. 64% of them are more likely to buy that product after viewing the video.
Within a few years, videos will make up 80% of internet traffic. So go ahead and use videos to tell a story, share how to use a product, and even feature testimonials from satisfied customers.
Web Design Principles Always Include a Mobile Friendly Site
More people than ever are using their mobile devices. That trend shows no signs of stopping.
But a mobile site does more than just attract consumers. It also helps increase SEO efforts.
It also helps increase credibility. Also, any website that’s mobile friendly looks and functions better across all platforms.
Get the Right Help
Web design does change often, which is why it’s so important to keep learning. The more business owners understand best web design practices, the more likely they’ll be able to keep up and even surpass their competition.
That’s what we’re about. Helping busy professionals understand how to create a great website for online marketing purposes.
We have tons of blog articles to read. We even have tutorials. So keep coming back to learn the latest in all things website design related.