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Having a portfolio website might get you more exposure to potential clients as well as it will make you look more professional. In this article I am going to show you how to create an effective portfolio website to convince your clients to order your services. By following these tips you would be able to create a perfect portfolio website.
1. Creative Design
Your portfolio website must be much different from others in the niche. Instead of corporate look it must be having unqiue creative look. There are various options for designing a portfolio website. You can either use lot of images in your portfolio or might consider for a minimal design but in all cases it must show your creativity.
2. Easy to Navigate
Your portfolio site must be easy to navigate so you don’t miss a single client. If you are having a very good portfolio showcase in your website but client can’t access it easily then there is a big possibility that client might refer to another designer.
3. Logo Placement
Logo must be placed at top of your portfolio website. It is your brand identity so the visitor must see it in first look at your website. It must be very good looking and stay same, at least for a longer period of time.
4. Show the Best
Don’t show your full portfolio, instead show only the best of your works. It will make you look much more trusted and professional and will get you good in return.
5. Good Tagline
There must a tagline just below your navigation and logo which must show client what you really do. In first look at your portfolio, client must know much about your skills.
6. Your Profile
Show your profile just below your website tagline. Your profile must contain your bio, your skills and a link to your resume download link. Your profile must show your picture or an avatar depicting your personality. Make your profile very convincing and must tell the client everything about what you do.
7. Categorize your Work
Categorize your work so client can easily browse your work. Place logos, web designs, web developments etc in different categories. You must use a filterable jquery script for easy categories navigation.
8. Clear Pricing
Make your pricing clear in your portfolio website or at least give an idea to the client how much you really charge. It will help you to convert more visitors to ask for your services. You can show something like, for a 5 page portfolio website charges are $$… etc.
9. Design Process
Clients are more often confused about desogm process. I recommend to show your design process on your portfolio so clients can understand you well. Show something like Brife>Wirefram>Design>Coding>Testing…. etc.
10. Show your Uniqueness
There are many freelance web designers around with an eye catching portfolio website. Why not add some uniquness to your portfolio website? Show your uniqeness in your portfolio design, wording and tagline like you are professional at business website design etc.
11. Show Off
Is your portfolio website featured by a big company or you won some awards recently? why not show it off at your portfolio website. It will make you stand out from others.
12. Contact Page
There must be a contact page in your portfolio so clients can easily contact you. Add a contact form and all possible contacts on contact page like your office map etc. Insist your clients to contact you by saying something like , say me hello etc.
13. 1 Page Portfolio
In my opinion you must have a one page portfolio website. It is because it looks much more beautiful, creative and easy to navigate.