There are many ways to travel, but one commonly overlooked method is hiring a chauffeur service.
Hiring a chauffeur service means you don’t need to own a vehicle or drive and you get to have the vehicle all to yourself. It’s the most carefree way to travel. But most people think chauffeurs are only for the rich.
Not so. Chauffeur services like DRVN in Chicago are for anyone who wants to travel better. But to get the word out about this great service, chauffeur businesses need to have a good digital marketing strategy, and that starts with a well-designed website.
So here are some tips for designing a chauffeur service website:
- Install an easy online booking system
Install a user-friendly online booking system to make reserving chauffeurs on your website easy. The more user-friendly the booking system, the more business you’ll get.
Website visitors should be able to reserve a chauffeur within a few clicks, day and night.
- Implement a secure online payment system
On top of installing a user-friendly booking system, you should implement a secure online payment system. This way, you can accept orders at any time.
The payment system should be hassle-free. Make multiple payment options available, including credit and debit card, bank transfer, and PayPal, and make it fast.
Above all, the payment system should be secure. Partner with a fintech company that has strict security measures. Only then will customers trust your website with their money.
- Make your website mobile friendly
91% of internet users access the internet using a mobile phone. So if you want to attract more customers, your chauffeur service website needs to be mobile-friendly.
This means your website images and text should display in the correct size, no matter what device people are using. It also means the website will load quickly on all devices.
This way, people don’t have to be at their computers to book a chauffeur. They can book one on the go with their phone or tablet.
- Localize the website
If your chauffeur business operates in a specific region, make sure to localize your website. That means targeting SEO (search engine optimization) keywords for that area. So if you operate in LA, for example, try to target keywords like “chauffeurs LA.”
This way, you’ll attract more relevant leads and get an edge on the local competition.
- Include different language options
To expand your reach, offer your website in multiple languages (like English and Spanish, for example). That way, more people can use the site and you will generate more business. You can also cater to domestic and international customers this way.
- Create an intuitive navigation system
On the internet, people want information fast. To keep up, your website needs to be structured in an intuitive way. Have a simple navigation bar and make sure links to different pages make sense.
Also, keep the design simple and minimal. You don’t want to confuse or overwhelm visitors.
This will help lower your site’s bounce rate and ensure visitors get the information they’re looking for.
- Showcase vehicle options
Any chauffeur service website needs to showcase its available vehicle options. This lets people see what you have to offer and gives you a way to show off your fleet.
Hire a professional photographer to take high-quality photos of the exterior and interior of your cars from different angles. Then publish them on your site.
- Include real-time vehicle tracking
Install a real-time vehicle tracking function. This lets you know the exact location of your cars at all times. That way, you can keep the bookings calendar up to date and visitors can see what vehicles are available (and you can keep track of inventory).
- Publish testimonials
Do you have any satisfied customers? Then ask them for testimonials to put on your website. Social proof is a powerful marketing tool. People are much more likely to do business with you if they can see others were happy with your service.
Use short text blurbs or videos with names and photos of the authors attached. Place them somewhere highly visible on your site (not a separate page).
- Use web analytic tools
Lastly, use web analytics to see how your website is performing. To do this, you can connect your site to web analytics platforms like Google Analytics or Amazon Analytics.
Then you can start measuring things like website traffic, bounce rates, session duration, and more to know what you need to work on.
Designing a chauffeur service website well takes some effort. But now that you know what things to include and watch out for, you’re off to a good start!