Increase Your Website Lead Generation with these Awesome Makeover Tips

You may be putting it off for a while now because you don’t want the headache of designing a website or because you believe it’s simply too expensive. The good news is that website designing has become very simple thanks to so many easy to use website templates. You now simply need to choose a template, install, customize and you have a fully functioning website. No coding skills required.

Why and When Should You Redesign Your Website?

There are many reasons why you should redesign your website. One of the biggest reason is that you’re not getting optimum results from your current website design. Let’s see why else you should consider an immediate website makeover.

• Your Old Site Doesn’t Represent Your Current Business Strategy

Another reason for a new website would be that the purpose of your current website has changed. If your business strategy changes and you find yourself for instance, dealing with new products or services, then you should consequently change your website to reflect your new business direction.

• Your Website is Dysfunctional

A dysfunctional website is a sure reason for a new one. What’s the use of having a website that is always down, one that users can hardly access or is simply just ugly? If this is the case, don’t beat yourself up too much. You probably didn’t have a clear website design strategy when you created it and you can change that but redesigning the website with a clear goal in mind this time round.

• Your Website Doesn’t Match Current Design Trends

 

 

Website design trends have greatly changed over the last few years. What was in vogue 10 years ago, does not necessarily work in current times. You don’t want to keep holding onto an outdated design as it might repel your visitors. If you are new to coding and not sure which direction to take with your website redesign you can try out various popular PHP frameworks for guidance or take advantage of the more easy Photoshop to design your new website.

• Your Website is not Capturing Mobile Visitors
  
  More and more people are now using mobile devices to search for information online. Not all websites will be mobile friendly. You need to customize your website in a manner that the design is easy to follow even on small screens. If your website cannot capture mobile visitors you could be losing valuable business leads.

• Your Website is not Optimized for Search Engines

You want people to find your website easily when they are searching for information online. This will only happen when your website is properly optimized for various search engines such as Google. A website redesign allows you to incorporate SEO aspects such as custom page urls, title tags, page titles and alt tags.

• Your Website Doesn’t Enable Effective Content Marketing

Being able to market your website content is one of the most important aspects of online marketing. It will be useless to have information on your site and people are not finding it. With your content, you’re able to build credibility and trust with your visitors thus increasing website traffic and business leads. This will only happen if people are able to find your content. The design of your website can greatly affect how people find your content online. If you didn’t have a content strategy in mind when building your website then you need to redesign it to make it easier for visitors to find your content.

• Your Website Speed is Super Slow

A fast loading website is one of the things that improves your site’s SEO performance. People don’t want to be on a site that takes forever to load. Chances are that once the website loads they will not stay on your site for long if it takes all their time to move from one page to another. If this is the kind of website you currently have, then it’s time for a redesign because users expect instant results.

Your website is supposed to bring you business. If it’s not doing accomplishing this goal then it’s time to determine why not and make necessary changes. Here are a few tips on how to redesign your website for increased business leads.

1. Use Responsive Design

   
   

The trend these days is to have a user friendly website design that is also mobile responsive. More and more people are relying on hand-held devices such as smart phones and tablets to interact with websites. It’s therefore imperative that you do over your website and incorporate a responsive design, you can no longer ignore the importance of a good multi-device experience.

A website with a responsive design is a perfect way of increasing leads because it makes user experience even better reducing your bounce rate. Pushing your brand further into the digital realm with a responsive design is the best thing you can do for your business.

A study that was conducted by Google found that 79 percent of website users who are unable to interact effectively with a website on mobile will go look for the information they want on another website. If you’re using WordPress for your site, there are many responsive WordPress themes that you can use to design a website that adapts to fit a variety of screen sizes including mobile.

2. Add Calls to Action on Every Page

   
   

When redoing your website remember to add inviting and interactive calls to action on every page. When a user lands on your website the content should be able to tell them what your business is all about while the calls to action should lead them to taking a desired action such as subscribing to your content, downloading an eBook and so on. This is an effective way of collecting business leads that you can contact later offering them your product or service. This way you have a better chance of more site visitors converting to customers.

Badges and ribbons are another awesome way to give a special appeal to your website. They are an artistic way of building credibility, winning users’ trust, exposing your products and services, giving sales incentive for better conversion and provoking user action. You could also add attractive business flyers on your website to grab attention, but do make sure that the flyer has a clickable call to action.

3. Experiment with Landing Pages

   

Online users are excited by different types of content and visuals. You won’t get it right by the first try. To be able to fully understand what appeals better to your users, experiment with different landing pages. This way you get a chance to keep improving on your landing pages for to drive your conversion rate and the number of leads you get from your website over time. You could build one landing page that has an interactive portfolio design where you showcase all your products and services. You could decide to have another landing page that is more visually attractive by utilizing different vector clip art elements. Another page could be simple text with a few images.

You can observe how each page performs to better understand your user’s’ online behavior. Test how images, the color of buttons, the size of fonts, and amount of text on a page is performing. Test every component you believe could make a difference to enable you get to know your customers even better.

4. Include a Blog

A blog is an essential part of a website if you want your site to rank highly on search engines. A blog is a fantastic way to create content on an ongoing basis, and to also establish a relationship with your customers and prospects. It gives you more space to converse with prospects and to convince them to become your customer. Setting up a blog on your WordPress site is quite simple. All you need to do is add a WordPress blog theme that is responsive and visually appealing and you’re good to go.

5. Add Customer Testimonials

   
   

Another way to increase leads that most businesses ignore, is the use of testimonials. When redesigning your website make sure that you place customer testimonials on your site. Words of your customers are more powerful than your marketing messages. Testimonials gain you trust from potential clients and when someone is on the fence on whether to try your products or services, they stand a higher chance of becoming a customer when they read your testimonials.

So do make sure you have a system of collecting testimonials and once you have them upload them on your site immediately. The more testimonials you have, the better for you. So make it a point to ask your customers to tell you a little bit about why they’re happy with your business.

6. Make It More Visual

   
   

Visuals are very powerful and have been touted to have more power than words. In an era where there is just too much information everywhere you look, people are digesting visuals more than they are doing with text. This is because visuals are easier to understand and are also more appealing. More and more websites are moving away from a text-heavy look to a much more visual one. When redesigning your website add clear, crisp and high-impact images that present your key message in a striking way. When creating your header or logo, you could consider to make it more visual by using a beautiful calligraphic font that will grab attention immediately.

A beautiful and impactful website is important if you want to increase your business leads. Remember, a website is no longer just an online business card, but an important part of marketing your business. There are so many useful website design resources that you can take advantage of to create a more engaging and appealing website.