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How to Determine the Best Color for a Logo

About 84.7% of consumers say that a product’s color is their primary reason for buying it, which brings us to the importance of color psychology. Each color incites a different feeling in consumers, making the logo color a very important decision in designing a logo for your company.


Keeping that in mind, which one is the best color for a logo?


The truth is that there’s no one color that designers consider to be the perfect one for each logo. You’d want to make sure you want to get the right reaction from your consumers in order for you to sell your product or service more effectively.


Read on to find out the logo color meanings and how you can use each one for your company.

How to Choose the Best Color for a Logo

Remember:paying a million dollars isn’t the only way to create an effective logo. Case in point, Google co-founder Sergey Brin made the company’s first logo on a graphics program, like LogoMaker. A good design and the right choice of colors can make all the difference.


The best color for your logo depends on your brand’s personality and the industry you’re in. For example, a certain color is prevalent in the food business, while a different one might be more appropriate in a tech business.


It all boils down to color psychology, which explains how a consumer might perceive a brand depending on the color of the logo. As colors influence humans in more ways than one, it’s vital for a brand to choose a color that will elicit the type of response they want from their customers.


Take a look at the colors below and learn what the logo color meanings are.


White depicts cleanliness and peace, and so it’s an effective color for companies like the WWF. More than representing innocence, simplicity, and purity, though, it’s a useful tool in creating negative spaces.


Take a look at FedEx’s logo as an example. You’ll notice that E and x creates a negative space that looks like an arrow, which can indicate speed and a forward direction. The logo is effective because of it, and it has proceeded to win over 40 design awards.


People view black as the exact opposite of white as it connotes evil and power. Yet, black also represents seriousness and formality, which are not necessarily evil but associate with power still.


It also exudes mystery and luxury. With that in mind, it’s easy to see why brands like BlackBerry and Tiffany & Co. have it as the sole color in their logo.


Red is intense and fiery, which makes it suitable for companies who want their logos to scream adventure or energy. It evokes strong emotions and feelings of power, a color you would expect on brands like Red Bull and on political parties.


However, notice how the food industry uses red a lot with McDonald’s, Arby’s, TGI Fridays, Wendy’s, KFC, and Coca-Cola as the leading examples. The color psychology behind it is that red incites hunger.


If red raises blood pressure, blue lowers it. It’s cool to look at, creating a sense of peace and trust. This is why you’ll see it on brands that depend on their credibility and dependability, such as Facebook, JPMorgan, Ford, and more.


Because blue is non-intrusive, it’s a popular choice in offices as well.


Orange is another attention-grabbing color, but it’s not as intense as red. It depicts high-spiritedness yet lightheartedness. It can remind people of sunshine, happiness, and playfulness.


In marketing, companies also use it in their call-to-actions, such as “buy now” or “subscribe” as it also stimulates mental activity. You’ll see it on brands like Nickelodeon, Fanta, Firefox, and Payless.


Yellow is a high-arousal color, but people associate it more with joy, optimism, and energy. It can elicit feelings of being alive and happy, so Ferrari and McDonald’s chose this color for their logos.


Retailers also use this color to get the attention of shoppers. It stimulates the nervous system and encourages communication.


Purple is a low-arousal color, but it’s the color of royalty, wealth, and wisdom. Having said that, people also associate it with power. Yahoo, Syfy, Crown Royal, and Craigslist are examples of companies using this color.


Purple can also represent romance and spirituality, such as in the case of Hallmark and yoga companies. Beauty products use this color often as well.


Green is for nature and health, which makes it perfect for logos of companies dealing with the conservation of the environment or public health. Animal Planet and Whole Foods are the best examples.


Using it your logo can elicit feelings of hope, peace, relaxation, calmness, and trust. Brands unrelated to nature and health, such as Android and Starbucks, use the color for these reasons as well.


Pink gives off feminine vibes, and so people associate it with feminine traits like delicateness, softness, and innocence. You’ll find the brands Victoria’s Secret and Barbie using it as their primary color. It’s also the color of the ribbon representing Breast Cancer Awareness.

Why the Logo Color Matters

Logos do more for your brand than connecting with the people’s feelings and brains.

Remember that upon choosing a logo color, it will be a part of who you are as a company, and from then on, the consumers will relate that color to you.


For example, seeing an orange can in a case full of other cans of soft drinks immediately leads your mind to Fanta. Looking at a yellow car logo will make you think of Ferrari.


This is also why it’s important that the logo represents your brand’s personality. Consumers will create the link from the color to your company more easily.

These Logo Color Meanings Should Help You Design a Logo

Choosing the best color for a logo is only one step in designing a logo, which is why companies pay top dollar for the logo design. It conveys a message and style that consumers pick up on.


Need more tips in marketing and design? Visit our site now and learn from our variety of guides, like this one that tackles how to make a logo that stands out against your competitors.


Written by CrazyLeaf Editorial

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