Whether you are an individual firm in London making your way through the gig economy or owner of a brick and mortar store at Glasgow – an online presence is the key to growth in an increasingly connected world. But to get the most out of your website and convert traffic into revenue, you need promising Search Engine Optimization.
SEO is a process where your website is made to cater to the algorithms of popular search engines so that it can be ranked within the first few results for search queries of your target audience. It is organic and is completely different than the paid or “sponsored” links you see on the web.
To get started with SEO, you can either do your research or just leave it to the professionals and focus most of your time and attention on your business. Among those who offer this service, very few deliver, and even fewer deserve the title of being called the best SEO agency in London.
Here are a few markers for you to choose the right SEO agency that can polish your website and bring about tangible Return of Investment:
Website Audit with a Personal Touch
Website Audits help both you and the SEO agency to have a gauge on the improvements needed on your website. Try to steer clear from companies that give you statistics and jargon that are generated by the software and add fuel to confusion. Skynet is still far away and nothing can be better than a personalized audit that is tailored to your needs by professionals with years of experience.
Some agencies even offer you a free audit video, taking you through the areas that need improvement within just 2 or 3 days.
Analysis of Competitors
Knowing your rivals or the top brass in your industry helps you catch up and even gain a lead in the competition. Go for an SEO agency that analyses the strengths of the best performing websites in your industry. That data and analysis are crucial, as it can be a guideline or a roadmap for mimicking the same scores throughout your site.
Keywords – The cherry on top of an SEO campaign
Uranium to nuclear power plants, inner peace to your Kungfu move or Tony Stark to Marvel movies, there aren’t enough analogies to stress the importance of keywords to your SEO campaign. Work with an agency that will do thorough research on the search phrases or keywords targeted by your competitors or used by potential clients for searching for your business.
You can’t do without SEO to have a competitive edge over your rivals. Higher ranking in the search results means higher clicks that can quickly turn into ROI if the website is designed carefully. So, stick with agencies that are focused on both web design and SEO for a comprehensive deal that is lucrative and delivers results.