By 2023, it’s predicted that ecommerce sales will pass 700 billion dollars every single year. In other words, it’s a massive industry that’s continuing to expand.
But to succeed in this competitive market, you need to have an effective website. However, for many companies, this is easier said than done.
There are some key principles, though, that if followed will take your ecommerce web design to the next level. Keep reading to learn the top tips for success.
Optimize for Mobile
More and more people access the internet on their smartphones every single day. So as an owner of an ecommerce site, you need to reach people on their mobile devices.
To do this first, make your site responsive. This means that your website will automatically resize to fit any size screen, whether it’s a desktop, tablet, or smartphone.
Also make sure you keep your text readable on smaller phones. Often, fonts are hard to read when scaled down. Be sure you fix this issue before launching your site.
Organize Your Products
Most ecommerce sites offer multiple products. And when this is the case, you need to keep your products organized. Otherwise, it’s easy for your visitors to get lost and confused, ultimately not buying.
To do this, put your products into categories. If you sell dresses, you could have a section for mini dresses, one for maxi styles, and one for knee-length options. In addition, you could separate your products by color so that people can search for exactly what they want.
The easier it is to sift through your products, the more sales you’ll process. It’s that simple.
Take Advantage of Testimonials
Next, when it comes to ecommerce web design, be sure to utilize testimonials and reviews.
In digital marketing, this is a concept called social validation. Basically, the idea is that you want to include third party opinions that invite people to purchase.
Why does this matter? It’s because it’s important for people to hear support for your business from someone else besides you.
So to do this, feature testimonials from customers on your website. Do you have quotes from reputable publications or magazines? Use these as well.
Also important in ecommerce web design? Keeping things simple.
When you’re designing a website, it’s easy to want to go all out, including fancy animations and lots of bold colors.
But often, this strategy backfires. When there’s too much going on on your website, visitors often get overwhelmed and end up leaving your site.
Instead, utilize a minimalistic design. Keep things clean and use white space well.
Also, be sure to make your calls to action stand out so it’s very clear what you want people to do. For ecommerce sites, this is to add products to their shopping cart.
The good news is that many website builders exist that are easy to use, including this best ecommerce platform.
Include High-Quality Photos
When you walk into a store, aesthetics and presentation matter a lot. For example, if you enter a clothing boutique and the clothes aren’t folded, items are all over the floor, and displays are dusty, it’s not going to make a good first impression.
The same principle applies on your website. You need to include high-quality photos of your products.
Think of it this way. Since your customers can’t see or feel your products in person, photos are the only way they can visually interact with your items.
So make sure your pictures are clear, bright, and high resolution. Allow people to zoom in to get a closer look.
Another tip? Make sure you have images of multiple angles of your products. That way, people can get a look from various perspectives.
If applicable, also include lifestyle images of people using your product in real life. For example, if you sell TVs, have pictures of people watching a show in their living room. If you sell basketball shoes, feature various shots of customers wearing them on the court.
This will allow visitors to imagine themselves using your product, leading them closer to purchasing.
Simplify Your Checkout
Last but not least, simplify your site’s checkout process.
If it’s too complicated, too long, or too confusing, they aren’t going to buy and your bottom line will suffer.
To avoid this, make your process as simple as possible. This will help you lower your cart abandonment rate, referring to when people add something to their shopping cart but don’t follow through with their purchase.
A great way to improve your checkout process is to allow guest checkouts. Basically, this means that you should let people buy without having to create an account.
Often, people are suspicious when they have to enter lots of personal information right when starting a relationship with a business.
Don’t make this mistake. Instead, allow for a quick checkout process that only requires the necessary information. Keep your checkout page short and sweet.
Doing so will improve your cart abandonment rate, increase your number of conversions, and help you develop strong relationships with your customers.
Closing Thoughts on Ecommerce Web Design
There you have it: six essential tips for the most effective ecommerce web design. Follow these ideas and you’ll grow your bottom line. Ignore them and your conversion rates will suffer.
Now that you’ve read through these tips, what’s next? It’s important to put them into place. Create a strategy with your team and get started.
And if you have questions, contact us today. We’re happy to help.