The average human attention span is even shorter than a goldfish.
So if you are a business owner, this means you have to catch people’s attention as quick as possible.
One of the best ways to make this happen is through creative logo design. And when you’re designing your company’s logo, there are 6 essential design elements you should include.
Here we’ll go over them and explain them in more detail. In no time, you’ll be building logos that are eye-catching and memorable!
Check out our list below.
The first must have design element in your logo is a line. This is the foundation of all logo design and is where you should start.
Basically, when it comes to graphic design, a line is a stroke that a pen makes connecting two points. This can be on paper or via computer.
Some of the most common types of lines include:
Be creative with your use of line in your logo. You don’t just have to use a typical style. You can really think out of the box and stand out.
Next, consider the shapes you want to use in your logo. There are plenty of options when it comes to shaping in logos. You can enclose your logo in one large shape or use multiples shapes to create something bigger.
Shapes often used include:
Like lines, the shape is another foundational element to your logo. Think about how you can use it in unique ways.
Also, keep in mind that shape impacts logo design in both physical and virtual ways. Physically, your logo will be used in all types of print media — like pens, shirts, and packaging. You should think about how it will look in all of these areas.
On the other side of things, your logo will be used in virtual media as well. You’ll use it on your website, social media accounts, and in digital ads. The shape should stand out in these areas too.
At the end of the day, there’s one rule when it comes to shaping in logo design: keep it simple. It can be tempting to overdo it, but you don’t want to confuse your audience with over the top shapes.
3. Fonts Also Matter When Building Logos
After you have your lines and shapes figured out, it’s time to focus on your fonts. Sometimes, logos don’t have actual text and just feature symbols or shapes.
But many logos do include written text or taglines. In these cases, font matters.
You want your font to catch people’s eye, but you also want it to be easy to read. Oftentimes, designers pick fonts that are beautiful but tough to decipher. This is a big mistake to make!
Be even more careful with script fonts because these can be tough to understand.
So decide which style of font you use: serif, sans-serif, or script. Test a bunch of options and see what works best.
For help creating your logo, check out this online logo design tool.
4. Color’s Important As Well
Now let’s talk about color. It’s true that color theory is complicated. However, there are also underlying rules that you can count on when thinking about your logo’s color.
Use the color wheel to see what colors work well together — whether they’re next to each other or complementary.
Also, think about the meaning of color. Red, for example, often portrays urgency and action.
For this reason, fast food restaurants use red in their logos all the time. Just think about Wendy’s, Pizza Hut, and Chick-fil-a.
No matter what, avoid super bright colors because these are hard to read.
5. Negative Space
Don’t forget about negative space! This is an important part of a logo design that you should also think about.
Many businesses utilize white or negative space to make a point. A great example is the FedEx logo, which uses negative space to create an arrow.
The best part about negative space is that not many companies utilize it, so if you can do it well, you’ll stand out for sure.
Last but not least, it’s crucial to think about scale. The basic principle here is to think about how your logo will look in many different sizes.
It could need to be big to fit huge areas like billboards or when used as a large window decal. But it also should look great when used on smaller surfaces like business cards or stationary.
In all of these cases, your logo should be recognizable and easy to decipher.
To make sure this happens, keep your logo simple. Think of the Twitter or Apple logo. These are some of the most well-known logos and are both simple.
But that’s the secret to their success!
So the lesson to be learned here is to avoid using too many fonts, colors, shapes, and lines. Create your logo and then start simplifying it.
Often, your first draft might be too complex and can be simplified. Going through this process can help you identify the core of your logo.
Thanks for reading about the 6 must-have design elements you need when building logos. Now that you’ve gone through these tips, consider how you can implement these tips in your company. In no time, you’ll have a great logo.
If you have any questions, feel free to reach out to us any time. We can’t wait to help!