Over the last decade or so, the internet has become the most dominant communication platform that can effectively send across your sales pitch out to millions of people located in different parts of the world within seconds and at very low cost.
But despite the rise of this amazing phenomenon, we still find that most small-scale entrepreneurs ruin the chance of grabbing their share of the global online market by leaving certain glitches in their website design or sales pitch. For instance, most websites seem more adamant on delivering a lecture on how they came to be what they are instead of engaging the customers by imparting knowledge on how their products and services can make their lives better. All in all, the more a website is customer-oriented, the higher the chances of its success.
If you are on the verge of launching your own online store or website, then the following ten essential points might turn around your fortune:
1. Identify & Attract Your Potential Customers
The needs of your potential customers must be at the heart of all your business strategies otherwise your website will only end up being an utter failure. As long as you direct your research on your target market and design your website and your sales message to grab their attention, you will get the results sooner or later.
2. Never Compromise on Quality of Content
While most entrepreneurs and webmasters would hate to admit it, the fact is that there is no shortcut to providing high quality web content to your customers and potential customers. Using spontaneous and engaging tone while writing product descriptions and company profile is a major plus that can help you create a loyal clientele, while the last thing you want is to turn your customers off by leaving bad spelling or grammar mistakes in your web content. Therefore, both time and money need to be spent into creating high quality web content for your web audience.
3. Simplify Navigation, Or Risk Losing Visitors!
Designing a proper structure for your website is one of the pre-requisites of running a successful online business, because over the years, online users have showed the tendency of shying away from poorly designed and too complex websites. By dedicating separate pages for different types of information i.e. ‘Company profile’, ‘Testimonials’ and ‘Products and Services’, your potential customers will quickly extract the information they are looking for from your website. Navigation on your website on mobile devices is also very important. For creating a great navigation you can use a mobile website design software.
4. Does Your Website Takes Ages to Load? If so, this is bad news…
Just like web audiences hate poorly designed websites, they also loathe websites that take too long to load on their browsers. The unfortunate result of such a situation is that entrepreneurs end up losing substantial number of customers. To right this wrong, you need to specifically instruct your web designer not to clog your web pages with heavy scripts and full-blown animations to keep a lid on your website loading time.
5. Strengthen Your Message with Images/Animations
Another way of adding more substance and resonance to your sales pitch is to place animations and graphics on your websites at well thought out spaces so that your customers can immediately see what they are reading about. By publishing images of your offices, work facilities and staff you can win over the trust of customers, while the theme of colors and overall look of your website should appeal to the aesthetics of your site visitors.
6. SEO is here to Stay!
Irrespective of the scale of your online business, you simply cannot overlook the importance of search engine optimization because hundreds of popular SEO techniques play a vital role in kick starting new online businesses. Considering your budget and the scale of your business you need to hire a professional to look after your website’s SEO-readiness.
7. Create Special Offers
There is no manual to guide you on how to offer discount offers to your customers because like most entrepreneurs you will have to improvise. For instance, you could throw in special buy-one-get-one-free offers for Christmas or Black Friday, or you could offer a price discount to customers who purchase above a certain limit. Whatever you do in this regard, you must not underestimate the importance of giving special offers to attract customers because they rarely let you down.
8. Make the Most of Your Portfolio
Whether you run an established online business or if you have recently launched your off-line business on the internet, the importance of your company history and portfolio is immense and you need to communicate it to your potential customers freely to build your reputation. By publishing list of clients, testimonials and professional achievements on your website, you can add a boost to your online sales.
9. Use of Flash Animations – How Much & Why?
The last thing you need while designing your website is to use too much or too little of flash animations on your website because either way you gain nothing. While applying the use of flash in your web design, always investigate if its use at a certain point will enhance your user’s experience or will it cause a detrimental effect? Flash animations are a must these days but going overboard with the use of this technology can take its toll on your website.
10. The Key to Success Lies in Simplicity!
Time is of essence in online entrepreneurship so you cannot afford to waste it on developing your marketing and business strategy from scratch. The fact is that hundreds if not thousands of entrepreneurs have done what you intend to achieve so there is no harm in following in their footsteps. Taking a peak at successfully managed websites especially in your industry can give important leads. However, you must maintain uniqueness and integrity of your brand of products otherwise you will be breaching corporate and copyright laws, above all, you will end up losing the trust of your customers.
Another great way to have great websites is to use best free website creator available online where you can create professional looking websites within few hours with easy to use interface.