Anybody can mock-up a logo but only good designers can make it stand out and make it a good branding tool. Here are a few tips on how you can be a better logo designer.
This is the most important step in developing a logo for your company: what does your company want to display to the world? And even more important, in what way are you going to advertise this logo: billboard, magazine, fliers? Once you have established these facts, it becomes integral to figure out what way will best display the company message. Sometimes using animal graphics is the best way, although now it is difficult to find an animal that is not in use. Depending on your company and the general audience it reaches out to will help in acquiring a specific logo, whether it be a graphic or some type of vector design.
Another important criterion in making a company logo is determining what will appeal to the customer. If your customers are typically senior citizens, then you need to make something that will appeal to that demographic. Determining what age group and demographic you are reaching out to will additionally help in establishing what your customers are looking for. It is the logo and the advertisement that is going to draw them in and it is thus important to create a logo that will be memorable to a passerby.
With the increasing amount of advertisements and marketing strategies that have taken over the modern world, it becomes difficult to be original and most of the time companies tend to draw ideas from others. It is hard to make a logo as distinctive as the McDonald’s golden arches or the Starbucks logo, two globally recognized symbols of consumerism. If you want your company to attract this type of attention then you have to ensure that the design is purely original and not a spin-off of anything that is currently in existence.
The message you want to send out to your consumer is one of the most important aspects to consider when creating a logo. You want your company to seem appealing to the customer, but it is again to remember what demographic you are working with; if it is a younger audience, you need to tap into that generational pool and come up with ideas of how to attract them. If you want to seem nurturing, create a logo for that; if you want to seem determined, create a logo that expresses this. It all depends on your company and the message which the whole company wants to present to the public.
Finally, determine what you want the customer to walk away with after seeing your logo. Of course you want them to purchase your product (whatever that may be), but you additionally need to determine what kind of emotional pull you want to place on the message. If you want the customer to feel obligated to take part in your product there is one type of logo for that; however, if you want the customer to be enthusiastic about the message then create a different type for that. It all ties back into your clientele base and what audience you are trying to attract. Once this is determined, you are free to design whatever kind of logo will attract that audience and the best way to attract them.
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June 9, 2009 at 4:11 am
Nice~ thank you for shared.
June 9, 2009 at 5:01 am
I love your post and the logo are nice especially the collective feedback logo. very nice logo design.
June 9, 2009 at 9:59 am
few nice examples of good logo designs, and some key points when designing. Logos need to be clear, clever and connect to the audience.
June 9, 2009 at 10:17 am
Nice designs, I particularly like the fish.
June 9, 2009 at 2:17 pm
Great post and great logos. I’ve never been good at designing logos but I will read through this post thoroughly and put the pointers to good use. Thanks
June 11, 2009 at 1:27 pm
Nice Post! I know how hard it can be to make a logo! Beautiful examples by the way!
June 14, 2009 at 7:01 pm
Thanks for the tips, very helpful information. I wish I could apply all to reach out to property owners ages 50+ owed a refund; will leave it all to graphic designer.lol Maybe, I should have a contest among graphic designers and may the best one win.
Thanks!
Diane
http://tracersrusfreecash.blogspot.com
June 15, 2009 at 8:21 pm
Nice article. Good examples and some nice suggestions to keep in mind the next time you create an article.
June 16, 2009 at 6:03 pm
Thanks for this article - its great how you’ve split it down into the essentials for what you need to think about when designing a logo.
June 17, 2009 at 3:37 pm
Nice job on this piece — We just posted an article on our blog that covers the same topic. We would love your feedback.
http://blog.curvine.com/wordpress/2009/06/17/guest-post-10-steps-to-brainstorming-a-logo/
June 18, 2009 at 10:00 am
Well-written post. That kind of sums up the bare essentials of designing a logo. The biggest challenge there is being original. So good luck folks.
June 22, 2009 at 10:47 am
thanks for sharing knowledge … professionally explained!
June 23, 2009 at 1:11 pm
Some nice examples of logo design… Really great post!
Ovi Dogar
AbsoluteCovers.com
June 26, 2009 at 12:18 am
Thanx for sharing the post. I’ll try to create some catchy logos now and see how much it works.
July 14, 2009 at 1:28 pm
very nice post especially i like 1 “Maya” logo
July 30, 2009 at 2:38 pm
Nice article your very talented in creating logos, I especially like the Maya Logo