With over 2 billion Facebook users, Facebook is the perfect platform for website promotion. No other marketing technique has the potential to reach 2 billion people.
Businesses can make use of this social media platform to showcase their products and drive traffic to their website. Continue reading to find out how to promote a website using Facebook.
1. Create a Facebook Page
The first step is to create a Facebook page for your business. Often, people look up a business on Facebook before they look them up on Google. Your Facebook page will be the first impression potential customers get about your business.
Make sure your Facebook page has the correct information, telephone number, and address. It should also follow company branding, with recognized logos and appropriate cover images.
Don’t forget to include your website URL in the page information section so potential customers can view your website.
2. Promote Your Facebook Page
Yes, you will need to promote your Facebook page before you can promote your website. The reason for this is that you need to build up Facebook followers and engagement on your page before anyone will click through to your website.
You can promote your Facebook page by including it on your website, and in emails to customers. Make sure to include the Facebook logo on any advertising material too.
You can also run Facebook ads on engaging posts, to encourage more people to like your page and content. These can be targeted to specific geographic and demographic choices, and are budget-friendly. Always check your analytics as this will help you understand what works and what doesn’t for your particular audience.
If you’re wondering “are Facebook ads worth it?” check out the link.
3. Share Your Content on Facebook
In order to maintain followers and activity on your Facebook page, you will need to post content on a regular basis. For some businesses, this means posting every 2 hours throughout the working day, for other businesses this means committing to 2 posts a week.
Whatever you decide works best, stick to it. Regular content, with regular engagement, is the best way to boost followers and drive traffic to your website.
This content could be pictures, testimonials, blog posts or anything else you think your followers will like. Try to include an interactive part to each post, to encourage followers to leave a comment, like your page or click through to your website.
How to Promote a Website with Facebook: The Takeaway
Facebook is a great tool for advertisement and reaching a large number of people at low cost. You can interact with your target audience, and drive traffic towards your website, with the aim of increasing sales.
These interactions form the basis of customer relationships and should always be kept professional and in keeping with your brand.
Now you know how to promote a website, check out the other articles on our blog for more business promotion ideas.