If you want your business to stand out from the crowd and look as professional as possible, you may want to consider installing business signs.
You want your business to grab the attention of both online and offline customers. And when it comes to attracting attention for your business, nothing beats digital signage advertising. It works great at drawing in customers while keeping your business look and feel professional.
In fact, a 2012 FedEx survey found that 76% of customers enter a store they never intended to just because of the signage. That’s the true power of business signs.
So whether you’re promoting a new product or publicizing your grand opening event, a high contrast sign will undoubtedly turn heads. In this post, we’ll explore different types of sign designs and how you can use them for your business.
1. Backlit Signs
Backlit signs are an effective way to advertise your business. When done right, backlit signs can make you stand out in a crowded and noisy marketplace.
These signs use light and electricity day and night, so they can advertise your business 24/7, giving your customers info about your products/services even when you’re closed for the day.
Most backlit signs use Duratrans—a substrate of Kodak used for backlit display prints. The thing about Duratrans printing is that it produces vibrant and rich photos with even illumination. This gives backlit signs incredible color depth and high contrasts that appeal to the human eye.
For this reason, Duratrans backlit signs are widely used in tradeshows and convention booths. They work great for both indoor and outdoor advertising.
2. Video Walls
Video walls have grown in popularity over the years, owing to their ability to display video advertisements day and night.
These customizable boards let you deploy a mix of videos, artistic imagery, and even music to impress your audience. Some video walls even have touchscreen capabilities that allow the audience to interact with your content. Video walls are very engaging and are more suitable for outdoor advertising.
3. Flag Banners
If you’re looking for a versatile sign design, flag banners are a great option. They are easy to move around and work great for both indoor and outdoor advertising.
Flag banners utilize a pole and come with a lightweight stick that can be easily secured on the ground or on any material. The banner flag is usually made of weather resistant materials and maintains bright colors to attract the attention of passers-by. These signs are good for all occasions.
4. Fabric Storefront Signs
Fabric storefront signs are great for startups and other businesses looking for budget-friendly options.
Plastic, vinyl, or nylon banners can range from $3 to $9 per square feet, plus some few dollars for hardware and installation. Fabric signs are very popular and versatile. They are ideal for outdoor advertising and can be as simple as a banner for food kiosk.
5. Custom Metal Signs
Metal signs give your business a more classy and stylish look. They are also more memorable, hence are better than fabric signs when it comes to presenting your brand.
These durable and weather resistant signs can offer your brand a more professional tone. Due to their elegant and textured nature, metal signs are great for dressing your office space walls. Metal is also the best material for use in lobby signs.
What sign design do you prefer for your business? Share with us in the comments section below.