No one likes an ugly website. An ugly website will lower your site’s engagement rate and conversion rate. You’re essentially losing customers because they don’t like how your site looks.
That’s where graphics can help. You can have your site looking stunning with the right graphics and images. You can use them to draw people in and get them engaged with your site.
Want to know how to make graphics that make an impact? Keep reading to find out.
Understand Design Principles
When you create graphics for your website, you want to make sure that they are consistent with your brand image.
You want to make sure that you use the same style, the same fonts, filters, and colors. That will ensure brand consistency. You want people to look at your graphics and be able to immediately identify them with your brand.
How Much Space Do You Have?
When you’re designing a website, you need to know how much real estate you have on your website. Keep in mind that your graphics need to work on mobile and desktop devices alike.
Use the Right Tools
The next step in learning how to create graphics for your website is to use the right tools. Some tools are great for creating graphics, while others can be difficult to learn.
One of the top graphics tools is Canva. This site has a wide range of templates that you can use or build your design from scratch. It’s mostly free to use, though you may have to pay for some stock images. This is the perfect tool for beginners.
Photoshop is the go-to graphic design tool. There is a steep learning curve with Photoshop. You may need to read a number of tutorials before you get the hang of it.
Compress Your Graphics
The one downside to using graphics on a website is that they tend to be large file sizes. That can slow down your website, and ultimately impact your site’s SEO and user experience. It could also impact your web hosting plan, as most plans have a set amount of bandwidth they can use each month.
You don’t want to do either, so you’ll need to compress your graphics sizes. There are a couple of ways to do this.
You can use a program like PhotoScape X, which can easily compress your file sizes without losing quality.
Another option is to use an image compression plugin on your website. If you’re running a WordPress site, there are dozens of image compression plugins available. The top ones are WP Smush and EWWW Image Optimizer.
How to Make Graphics That Stand Out
Are you ready to complete your killer website? When you know how to make graphics that stand out, you’re setting your site up for success.
Users will love it as long as your graphics load quickly and are consistent with your brand. When you remember your brand and use the right tools to create graphics, your site will look great.
Want more great website tips? Check out these website design trends that you can apply to your site today.