They say by the time you buy a computer, take it home, and set it up, it’s already outdated. Technology is increasing so quickly that nothing stays “top-of-the-line” for very long.
While marketing may not be changing or becoming outdated quite so fast, it is important to keep an eye on current marketing trends. Each year brings new forms of marketing.
Whether it’s new technologies, ideas, or methods, it’s vital to keep consumers engaged. This article is here to help you do just that.
Keep reading for the top five current marketing trends your business should be implementing in the upcoming year!
Current Marketing Trends
As we suggested before, the world of marketing is always evolved to keep up with consumers. While it would be nice if the old ways always worked and you never had to change anything, that’s not realistic. If you try to operate that way, your business will suffer.
Instead, take time to educate yourself on the current marketing trends and keep your brand relevant for years to come. As you’ll see, most of the changes simply build off of old methods, it’s not terribly hard to adjust.
Take a look.
1. Content is Still King
It’s been said before, it will be said again. Content is everything. However, that’s because SEO is everything.
The content within your website is what SEO algorithms use to find your business when people type in related keyword searches. The key is having engaging, informational, valuable content. This means keeping “fluff” down and using multiple forms of media.
To really kill it in the content arena, you also need to encourage your readers to share everything you post. Get the word out!
Having amazing keyword research and strategy behind your content is the key to success. Hire a SEO agency to help you with this. They have internal software that gets this done quickly. Let them handle the technical and you focus on running your business.
2. Voice Searching
It started becoming huge with Siri. Then, there was Alexa. Now, there’s a whole line of voice-activated search engines.
Some people jokingly say they are always listening and will ultimately be the death of the human race. While we can’t confirm those predictions, we can confirm that voice searches are on the rise.
What does that mean for current marketing? It means your SEO keywords need to reflect this change. You have to phrase your keywords the same way people would ask questions to these devices.
3. Live Videos
As we suggested before, multi-media is important for SEO purposes and for keeping your audience engaged.
Current marketing trends suggest that live videos on Facebook and Youtube, and stories on Instagram are where it’s at. These add a personal touch to your videos. People need intimacy in today’s world of digital communication.
4. Augmented Reality
Some of the augmented reality technologies are becoming extremely convincing. Different types of picture, video, and video communication apps can apply augmented realities such as hairstyles, glasses, makeup and more. Some can even make you look like a dragon breathing fire!
This can be a great tool to help users get an idea of what your product will look like on them or give them a virtual tour of your store. However, there are countless more uses for augmented reality.
Keep Up With The Changing Trends
Keeping up with current marketing trends is key to staying successful in today’s digital age. However, no one expects you to be a marketing or internet guru. Ask a pro.
Want to learn more? Check out the rest of our blog articles for more actionable strategies!