Your skills scream professional, but your industry doesn’t even know you exist.
What gives? the industry it’s growing faster than average with a job outlook rate of 15%!
While your industry may be rife with opportunity, you can’t wait for opportunities to come to you. What good are technical skills if you don’t have the business savvy to market them?
That’s all about to change.
In this article, you’ll learn what you didn’t learn in school; how to get a real website designing business off the ground.
Learn to Network
Networking is no longer optional. But what if you’re not an extrovert?
Don’t give up so fast.
Introverts have also proven to be powerful networkers. In fact, according to a recent study, introvertism was observed across 2,000 participating CEOs.
Keep the following networking tips in mind when breaking the ice
- Craft a personal brand for social media
- Stay active on Facebook, Twitter, and Linkedin
- Nurture contacts you’ve acquired over the years
- Prepare ahead of time before networking events
- Be yourself and don’t over do it
Practice makes perfect. Don’t forget to consistently put these skills into practice.
Fund Your Business
You can’t build a website designing business without capital. But are bank loans the only way?
You have more options than you think.
Implement drastic money-savings strategies first. This includes cutting back on frivolous spending, downsizing your home, selling unwanted items, and buying used.
Don’t let school debts stop you from starting a business either! Craft a loan payback plan with a family member, seek an angel investor or launch a crowd-funding campaign. Sites like Fundbox provide opportunities for small businesses that need money to propel their business.
Don’t be afraid to take on a second job. Not only will you save, but it will prepare you for the additional hours of hard work required for running a business.
Optimize for Search Engines
In-person networking can only go so far. If people can’t find you in Google, you can kiss your website designing business goodbye.
This means investing in search engine optimization (SEO) and pay-per-click ads (PPC).
For example, SEO strategies like keyword research help you narrow in on phrases potential clients are using to find designers like you.
You can also bid on these keywords as part of an AdWords campaign, which is a type of PPC strategy. This way, your business is the first thing people see for your target keyword.
Craft a Killer Website
There’s nothing worse than a web design firm with a terrible website. Your website should be a direct reflection of your company’s mission and expertise.
Remember, web design is more than aesthetics.
Your site should load fast and be easy to navigate. You only have a few seconds to impress. If visitors have to search around to figure out what you do, you’re doing it wrong.
Build Your Brand
You may have the skills, but that doesn’t mean you have the brand.
Take this opportunity to see what your competition is doing. How are they communicating their brand across marketing channels?
No one understands the principles of design better than you. Don’t launch your business without an effective logo, company color scheme, mission statement, or branded social media accounts.
Effective branding is what separates you from the rest of the pack.
Take Your Website Designing Business to the Next Level
Last but not least: don’t want to wait too long to launch your website designing business!
Every minute you wait is a wasted opportunity.
Take action now with these tips and check back often for the latest strategies for launching your web design empire.