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If you own a dental practice, you may already have a website where visitors can go to learn more about your company, the services you offer, and ways to contact you.
Yet, unless your site features a creative web design, interactive features, and valuable content, it could easily become lost in the sea of competitors.
Today, we’re discussing five ways you can optimize your website to stand out from the pack, establish industry leadership, and attract new patients.
Ready to learn more? Let’s dig in!
- Incorporate Responsive Design
Research reveals that 95% of Americans now own some kind of cell phone.
Thus, it comes as no surprise that mobile access is quickly topping the list of ways that consumers connect with online information.
In fact, a recent study found that mobile and tablet devices account for 51.2% of website traffic, while desktop access accounts for 48.7%.
For dental companies seeking a creative web design, this means that your site should be optimized for viewing on any device, from a desktop computer to a handheld smartphone. In Web-speak, this is called “responsive design.”
This helps you maximize your site’s impact and ensures you’re reaching your audience regardless of how they reach you.
- Get Social
Does your dental practice have a Facebook page? What about a Twitter handle?
Including these social media buttons in your website design is a helpful way to share those accounts with your visitors.
As you do so, you’ll build brand trust and credibility. You’ll also provide a valuable way for interested prospects and current patients alike to communicate with your company.
Another easy way to encourage communication and cultivate your reputation is by including links to online review sites, such as Yelp, on your website.
Being transparent with this feedback reveals you’re proud of the services you provide. It also helps patients glean a firsthand look at what it’s like to visit your practice.
- Consider a Patient Portal
While many patients still call to make appointments, the reality is that more consumers than ever before are hopping online to do so in just a few clicks.
If your dental practice doesn’t already offer one, consider integrating an online patient engagement portal onto your website.
This can allow visitors to review their records, schedule a visit, ask a question, and more with ease. Additionally, 24-hour access provides flexibility and allows them to access your content on their time.
Analysts reveal that by 2019, two out of three patients will make their appointments online. Stay ahead of the curve by offering this service now.
- Keep it Fresh and Visual
Rather than pages and subpages of text, a creative web design will relay information in a visually compelling, easy-to-understand format.
Research reveals consumers absorb 80% of what they see and only 20% of what they read. So don’t be afraid to include a video on your homepage, or an image with each blog post.
And while you’re at it, remember to update that blog frequently. Fresh content boosts your Search Engine Optimization (SEO) ranking and provides customer value.
- Establish Consistent Branding
Your branded content is essentially the “face” of your company. As such, it should be consistent across in-office, print, and online materials.
Your company’s name, motto, logo, color scheme and more should be easily recognizable on your website, leaving no question as to who you are — and what you represent.
Are you struggling with how to use branding to illustrate your company’s mission and vision? A dental marketing consultant can provide the professional guidance you need to turn your ideas into reality.
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