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App growth may have slowed, but apps are far from becoming obsolete. Quite the opposite, in fact.
Getting custom mobile app development for your business has never been easier. Nowadays, businesses have better access to cost-effective tools (even ones you can use yourself!), not to mention the abundance of freelance developers.
Take a look at these three ways custom mobile app development can help your business grow.
#1 – Custom Mobile App Development Caters to a Growing Mobile User Base
Early in 2017, Google released yet another algorithm update. This time, it catered more towards the mobile user.
In 2014, mobile internet usage surpassed desktop usage for the first time in history, and there’s been no going back. Simply put, more people are going mobile. It’s estimated that over 5 billion people will use mobile internet by the year 2020.
If you want to reach your audience, your best shot lies in meeting them where they are. And, given the overwhelming user base, most of them are likely on mobile devices.
#2 – Apps Help You Leverage UX as a Competitive Advantage
Custom mobile app development helps you deliver unique experiences to each user. With the right app tools in place, you can recommend products or services specifically tailored for each user.
The Importance of Customization
The need for control and the overwhelming amount of information out there makes us crave custom experiences. Through customization, users feel as though they have some control over their experience. They aren’t seeing the typical things everyone else sees, but rather an experience created just for them.
Customization is playing an increasingly important role in brand differentiation. With the sheer abundance of marketing messages and me-too products available, it’s becoming increasingly difficult to stand out.
Brands need to take every possible chance to define themselves from their competitors. Apps are quickly becoming an affordable, direct way to accomplish this.
When Apps Fail the User Experience
Custom apps aren’t always the end all solution to better UX. They can also play against you if your mobile apps testing process doesn’t include UX input.
Aside from working out any bugs or glitches, you should also gather user feedback.This can help make sure your apps are delivering the user experience your customers want.
#3 – Your App Can Directly Influence Sales and Lead Generation
With a mobile app, your users have direct access to your brand at all times. They can browse your products or content at their convenience. The more exposure to your brand, the better chance you have of remaining top of mind when a user needs to purchase what you offer.
In addition, you can implement other mobile marketing methods, such as push notifications or geofencing technologies. These can both help drive your brand strategy, even if it’s just to make a quick impression on your mobile users.
Custom mobile app development used to be an expensive investment or unattainable goal for many companies. Luckily this is no longer the case, especially now when marketing via mobile is more critical than ever.
As long as mobile devices continue to be relevant, the need for apps will be, too. This is one venture that stands to pay off long after your launch date.