This article has been sponsored by Shopify
When designing a new website, it needs to be unique and catch potential client’s attention. If you’re not that creatively savvy, finding stock images that you can use on your website is the best option. Fortunately, the internet provides you with a free stock photo database where you can search for almost any image. Depending on whether the image is licenced or for commercial use, you have a whole world of images at your fingertips! Here are some of the top tips for finding the best stock photos for your website:
Value the uniqueness of images
When choosing an image from a database that provides stock images, you need to take caution as these images are for everyone to use. If you want your website to look unique, you need to dig a little deeper. Going to a stock image website and selecting the first image you see just won’t cut it. Search for images closest to what you have in mind or browse through all the searched images before making your choice.
Licencing of images
When looking for free stock images you can use on your website, you need to be very careful with which restrictions the images are licenced. Using images that have copyrights on them is illegal and will result in prosecution. Rather look for images under creative commons. You can also purchase images, thus giving your website images that extra level of uniqueness as not all people will opt for paid images.
Sizing of images
When searching for images on a stock image website, you have the option to download the image in different sizes. In order for your selected image to have full effect, make sure of the dimensions of the image you need to use on your website. Thus, you can search and download the image of your choice in the right size.
Images of faces
Many people use images of faces on their websites. If potential clients visit a website and see a welcoming face to greet them, they are more prone to actually purchase a product or service from that website. On the other hand, you need to make sure you are allowed to use that specific image as images of people tend to have copyrights on them. If you use images of faces that are less than satisfactory, it can also have a negative impact on your website, so exercise caution when doing this.
Technically, your website is the face of your business and in today’s world; web content is what makes the world go around. If you provide your clients with top quality images they can appreciate, you can rest assured they will visit your website again! And in the end, that is why you have created the website in the first place. So, get working on your website with a fresh approach to how you choose your stock images, when to use them and how to use them.