Social media’s most dominant influencers
There are millions of YouTuber’s out there now, with a select few that are now labelled as “celebrities”.
Zoe Sugg, also known as Zoella by her 12 million YouTube followers. The 27-year-old beauty guru kicked off her social media presence by posting pictures of her frequent cosmetic hauls. In addition to her incredibly popular YouTube and Instagram channels, she has her own cosmetic brand. You can see this in popular cosmetic outlets such as Superdrug, Boots and New Look. She has also written 3 books, the first which is a record breaking bestseller. Please see the infographic from a fantastic influencer marketing agency. She and her boyfriend Alfie Deyes have both just recently bought a house worth around £1 million. Alfie, also a YouTube sensation with an astonishing 5.5 million YouTube followers. He has also had 3 books that he has released these are “The pointless book”, “the pointless book 2” and “the scrapbook of my life”.