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Currently we can spot an increasing consumer confidence in online retail; still the majority of customers buy solely from those web stores they can fully trust. Cautious online retailers should therefore pay more attention to credibility factor of their website as it is the long-term possibility of making profit.
What will add to the credibility to your eCommerce business is visitors’ trust that is a vital element that makes users return to your page and purchase what you sell over and over again. The key factors of building online credibility are quite simple to be successfully implemented.
First of all invest a little money into SSL certificates and various hacker-proof and virus-free seals from third party providers that will check your website daily and update your seals automatically. Make sure these seals are visible and people can actually notice them. As for the SSL certificates – the customers will see that transaction they’re making at your website is secure, that can be easily called the most important security measure you can take.
One of the essential credibility signs is your website’s domain name – the address that people type into their browsers to view your eCommerce store. Here it is highly recommended to have the same domain name for your site as your store or business name. It makes your web store easier for the visitors to remember and really helps with credibility and trust.
Make sure you get rid of the devastating dead links, blinking texts or spelling errors, constantly refresh the content, perhaps start a corporate blog, updates section or news feed – give your customers a sign that you have a professional design that’s up and running. Notice that top-quality website design is always indicative of a good structural organization and perfect site utility. Develop an intuitive and aesthetically pleasing interface that is easy to navigate and full of usability elements.
It is essential to put a human face into online retail, so better provide a working phone number and a real street address. Additionally, it is advisable to include the delivery and other terms very clearly on your website so that there will be no confusion once an order for a product has been placed. Clients’ testimonials also add value, so if necessary link to your previous clients adding the full name, website and company of a client, their picture, and if possible a video material. That is important for skeptical customers who can go so far as to call them up for a feedback.
However, setting up a confidential online store can be overwhelming as there are so many important options to consider. eCommerce promo from TemplateMonster can help any retailer to minimize the efforts applied to their website redesign. Having initiated this new promo campaign, they currently offer premium class eCommerce Templates with a 20% discount. This promo is applied to all of their product categories including osCommerce, Magento, PrestaShop, Zen Cart, VirtueMart, and CRE Loaded Templates. Upon being installed, these templates will reassure your shoppers that they’re dealing with a reputable online business. It is easy to increase trust level of your site visitors – just get the brand new eCommerce design 20% off from TemplateMonster and wait for the sales to come rolling in!
Some of the images used are courtesy of Shutterstock