You should stop stressing about blogger SEO.
Creating your blog and providing stellar content is the single biggest step regular businesses battle on a regular basis. And you’ve likely conquered this obstacle.
However, there are plenty of tips and tricks out there to get your blog in front of new eyes and get the kind of attention your writing wants and deserves.
Keep reading for a complete blogger SEO checklist to next level your project.
Blogger SEO Tips
Create A Resources Page
Don’t jam your content full of affiliate links and don’t place ads all over the place. Not only are these unsightly and annoying to readers, Google doesn’t care much for them either.
Instead, create a resources page and direct your readers to this page whenever you’d like them to visit one of the products you represent.
Internal And External Links
Readers will click on your links. Your content should always be about helping people find a solution to a problem or at the very least, entertaining to read.
That doesn’t mean you can’t throw in some internal links to other pieces of content that are more salesy.
External links will help your SEO. If you link to sites and articles that are relevant and well ranked, search engines will view your blog as helpful and legit and push your blog up in the SERPs.
With so many available plugins out there, it can be really easy to go heavy. Don’t do this. Too many plugins will slow down your load speeds and hurt your search engine rankings.
Go after 15-20 of the ones your site actually needs and you’ll be fine. Yoast SEO is the most popular plugin for blogger SEO. WP Smush is great for optimizing images and you’ll definitely want a quality caching plugin.
If you don’t have repetitive words in your posts, how can search engines possibly know how to rank you? As a blogger, especially one new to the game, you’ll want to focus on longtail keywords.
Here are some examples:
- Bad – Shoes
- Better – Black shoes
- Best – Black pumps one and a half inch heel
The reason for this? Anyone who searches for “shoes” is going to be shown a results page with Nike, Reebok, and all of the major brands.
You may be a fabulous writer, but you cannot possibly compete with these companies.
When it comes to blogger SEO, social media is what creates your initial buzz. Follow other bloggers in your niche, ask questions, and make friends.
Follow marketing experts, influencers, even an ecommerce seo company if you want. Learn as much as you can.
This will not only help your own efforts but can open the door for guest posting opportunities, sponsorships, Facebook groups, and the list goes on.
Blogger SEO – Wrapping it Up
As much as we love SEO, the most important hack is to keep creating amazing content and promoting it however you can.
Stay away from black hat tactics and don’t get greedy. It takes the average blogger at least six months to make their first dime, and another year or more to start generating a decent income.
Don’t blog for money. Don’t blog for search engines.
Write for yourself and your desire to help people. If you have anything to add to today’s post, leave a comment below. We’d love to hear from you.