There has been a remarkable growth in the number of home-based businesses in these recent times.
It has become an astounding experience for many individuals as home-based businesses provide an opportunity for them to pursue new ideas while generating income.
As entrepreneurs, we know well that for our businesses to succeed, we have to promote our products or services as best as we can so we don’t remain invisible to the world.
Yet we also know that as as a beginner, we need to contain our expenses and focus more on the cash inflow.
In this post, I am going to share with you 6 exciting ways to promote your home-based business for free. The most successful business owners use them, and they are reaping all of the rewards.
Optimize your website for search
If you have built a website, you should make Search Engine Optimization a priority. Try to get your site as high up as possible on search engines like Google since studies show that 75% of users never scroll past the first page of search results.
This is an important growth strategy as SEO will pave the way for you to get higher visibility and more traffic to your site. Consequently, it helps generate money and improve your chances of getting new investors or business partners.
Although tremendous SEO may involve complexities in streamlining your site, you shouldn’t worry because there are a few things you can do for free to make sure your site gets higher search rankings.
These include keyword research and building powerful links to your pages. All you need to give is a little of your time and effort.
Build alliances with related businesses
With the rapid growth of home-based businesses, companies must rely on each other’s strengths to meet their objectives rather than turning each other down for customer attention.
As a lucrative business model that entails building an alliance with a huge supplier, drop shipping lets you generate income from home. After a customer orders a product from you, all you need to do is forward that order to a main supplier. That supplier will be the one to directly ship the item to your customer.
Another way to create a mutual relationship with a related business is through promoting or referring them to your customers in exchange for the same action. You may do this through introducing your related home-business into your own social media accounts.
You must think of alliances that could help expand your means of doing business with new audiences.
Get listed on online directories
Today, people turn to the internet as a means to find trusted business suggestions that best fit their standards. That’s why, as I mentioned earlier, a strong web presence is necessary.
One way for you to increase your company’s exposure is through claiming your local listing in online directories like Google, Bing, Yahoo!, Yelp, Facebook, and more.
Attracting new customers can be a major challenge for a home-based business. But as long as you take the leap, you’ll get a huge chance to be found not only by people within your locality but by the rest of the world.
Take advantage of social media
This strategy may not be new to you anymore but allow me to explain how having a great social media presence can facilitate your business’ growth.
Social Media Examiner mentions the top social media platforms where you ought to share your blog content to. These include Facebook, Twitter, Pinterest, and Instagram.
Through these media, you’ll be able to provide your customers better chances to interact with you and your business.
Publish regular blog content
Another marketing tactic that drives traffic back to your website is through blogging.
It is but adamant that through the creation of relevant content you can add more value to your product or service and entice people to keep checking you out.
You can take the lead and explore how blogging can lure more customers into your home- business. Blogging has been made possibly easier as blogging has been built right into an eCommerce platform such as Shopify.
While blogging is pure text-based, you can amp up your marketing through vlogging.
This involves a series of mixed video and text usage to explain everything about your home-based business. If you can blog about it, then you can certainly create a video about it!
You don’t have to worry about spending cash on high-end cameras, lighting equipment or editing software. The videos taken from the camera built into your smart phone alone will already suffice as a suitable capture.
An important thing to remember though in creating your video blog is that you must focus on how you can provide valuable information to compel your prospective customers to subscribe to your channel.
You must use keyword-researched headlines to increase your visibility in search engines. Make your vlog more interactive and compelling by including how-to’s, answer FAQs, customer testimonials, expert interviews, and more into your video content.
Now that you have read these 6 free ways to promote your home-based business, it is now up to you if you’d invest a little bit of your time and effort into boosting it.
Always bear in mind that you don’t need to spend a great deal of money to promote your business effectively. You just need to exploit is your imagination and creativity.
Have fun and enjoy the traffic!