You hear it all the time – your home improvement company needs a blog. Without content marketing, your business website isn’t visible on the web.
And if you’re not visible on the web, then your business will miss out on traffic from hot leads. Consumers today are using Google to search for contractors for their home construction and remodeling.
With a blog, you can ensure your business website gets the attention it needs from the right audience.
Let’s take a look at some of the best tips you can use to improve your content writing.
- Write for Your Audience, Not Search Engines
This is a common mistake a lot of newbies make when first starting their blogs. They learn the power of search engine optimization (SEO), then focus too much on keywords and meta tags.
It’s important not to forget that your content is ultimately for your target customer. For instance, if one of your keywords is roofing contractor Virginia Beach, then you can write a post about finding a quality roofer or identifying signs it’s time for a new roof.
- Make Your Content Easy to Digest
Internet users are looking for information and they want it in a format that’s easy to read. The quicker they can get through the content and arrive at the points and conclusions they need, the better.
On that note, it’s important to make your sentences and paragraphs shorter. It’s also essential to use subheadings, so skim readers can find the information they need quickly.
Also, try to avoid using passive voice. Active voice is always best. Transition words also help readers move through the content more easily.
- Write Like You’re Talking to a Friend
As an owner of a home improvement company, you grow used to writing and speaking professionally. But for the sake of your content, you want to sound personable and relatable.
By talking in a conversational tone, you help build trust and comfortability with your brand. This will make it easier for visitors to convert to customers.
Try reading your content out loud to see if it flows well. If it’s too technical or uses too much jargon, then tone it down a bit.
- Include Keywords in All Your Content
Now, it’s easy to get too personable in your content and forget you need to squeeze certain keywords throughout the piece. Remember, your content is for your users first, but it’s also to help rank your site in the search engines.
Make sure to include keywords throughout your posts. For instance, in the title, first paragraph, subheadings and a few times throughout.
Try to make the keywords appear as natural as possible.
Start a Blog for Your Home Improvement Company Today
It’s easy to start a company blog, especially when you’re using tools like WordPress. Now that you know how to create content for users and search engines, you may find you want to do more about the design.