If you go way back, you remember when computers first came out. You remember the screens with nothing but text on them. You remember the text itself. Is there a font more boring than courier is? Or even the fonts that predated courier? You remember Word Perfect and white text on a blue screen. Yep, times have changed – significantly – but they haven’t changed so much that websites have become obsolete. In fact, contrary to popular belief, websites equal social media importance in 2018.
The Facts Support This
The U.S. Bureau of Labor Statistics is a federal agency that keeps tabs on the nation’s job markets. It’s a wonderful resource that determines which jobs will grow in the future and which ones will phase out. When you look at the statistics for web developer jobs from 2016 to 2026, you see that web design remains a hot commodity in the U.S., which means websites remain a hot commodity. The job’s future projections confirm businesses cannot rely on social media alone to boost their customer base.
For kicks, just in case you’re looking to become a web designer, the median annual salary for the job was $67,990 in 2017. That’s not too shabby, and it also suggests the need for experts in this line of work. The higher the salary, the greater the job demand is. In fact, there were 162,900 web development jobs in the U.S. in 2016, and the market is expected to grow at an above average rate. The BLS reports that a need for web developers will rise 15 percent by 2026. Websites are crucial to a digital marketing plan.
People Live Online
But why? People live online and your business needs an attractive website to draw consumers in and keep them there. The millennial generation was raised on computers. They did their schoolwork on computers, played games on computers, and watched online videos rather than television. They still do, because they don’t know any better, and the older and younger generations are acquiring the same habits. Yes, certain social media platforms also entertain, but they don’t establish the total professionalism associated with businesses. A website does.
You want to build a professional site that is clean, informative, addresses your visitors’ needs, and entertaining enough to keep them engaged. You also want to build a website that interacts with your social media platforms so they can click back and forth with ease. Why? Studies show you have six seconds to draw people into your world and keep them there. Six seconds isn’t long, and your digital marketing strategy must take this time limit into account. People will search for you and click on your website. Once that happens, the clock starts ticking.
This is why website design remains crucial as crucial today as it was decades ago when people were just discovering life beyond black, white, and courier. When you work with dynamic templates that help you build a clean, professional, and engaging website, you build an online presence of which any digital marketer would be proud. Make certain you use the power of a website alongside your social media to attract and keep users engaged with your brand. Don’t underestimate the power of website design in 2018.