48% of people say that website design is the number one factor in determining the credibility of a business.
If that doesn’t tell you just how important creative website design is in today’s digital landscape, then you might also like to know that 62% of companies were able to increase their sales simply by designing a responsive website.
It’s clear that web design is a big deal, and if you want to differentiate yourself from your competition, you’ll need to put some time and effort into web design strategies.
Here are a few of our top web design tips that can help you stand out.
Don’t Use Stock Photos
This is a big one when it comes to successful web designs. Everybody uses stock photos.
They’re so overused that people nowadays know exactly what is a stock photo. And, that’s going to detract from your credibility as a business
Images are important when it comes to website engagement. 39% of people will leave your page if an image doesn’t load or takes too long to load. It’s that important.
Not only that, but stock photos don’t really capture the essence of your business. They don’t show off your true brand, your offices, your employees, or anything of that nature.
To really stand out with your website design, invest in a professional photographer to come to your office and take photos of your employees and day-to-day operations.
Or, have the photographer take photos of people using your service.
However you decide to go about it, including 100% unique, high-quality photos are going to enhance your overall web design while also increasing the personality and credibility of your brand.
Because people love to connect on a more personal level with brands, this is going to help ensure that users remember not only your web page but your brand too.
Invest in Responsive Design
If you’re new to design, then one of the best web design tips we can offer is to invest in responsive design.
Responsive design refers to a website design that responds to the user’s device. Most of the time, this means that the website adapts to a mobile phone, however, it can also adapt to something like a tablet.
60% of users refuse to go back and visit a website if the design isn’t responsive.
This usually happens when you don’t have a mobile version and your website loads on a phone or tablet but doesn’t show all of the elements or loads them in a disorganized manner.
So, you can invest all the time and money you want into trying to create a quality, creative web design. But, if users can’t properly load it on any device, it’s not going to make a bit of difference.
Not only is it important for users to be able to effectively interact with and navigate your website, but Google loves to rank sites that are mobile-friendly.
In fact, on July 1st, 2019, Google switched over to mobile-first indexing. This means that, when they’re analyzing your website in order to rank it, they’re using your mobile pages in order to do so.
So, if you haven’t even thought about mobile web design, then you’re missing out on lots of potential traffic.
If that’s the case, then you’ll want to ensure you dedicate time to find out more about how to make your business stand out when it comes to SEO.
Consider Different Design Features
Each year, publications release brand new tips for web design. Usually, these include design themes and features that are going to be popular amongst both designers and users.
While it’s sometimes a gamble to include these in your web designs because everybody is going to jump on the bandwagon, sometimes you can get lucky.
To do this right, you’ll need to do some market research. Take a look at the websites of your competitors. Look at some website tips and see what they’re predicting for the year ahead.
Then, try to stand out and incorporate design features that you might not expect from your industry.
If you work in graphic design or photography, for example, consider a monochromatic web design that only shows color when you hover over an image or icon.
If you work in law or another technical industry, consider a flat, minimalist approach.
Go against the trends in a way that makes you stand out without seeming ridiculous.
Unless you overdo it completely, it’s going to be hard to make it look ridiculous. Instead, what you’ll find is that it totally separates you from your competition in the best way possible.
Whatever you decide to do, make sure to keep things simple. One Google study found the modern-day internet users don’t really enjoy lots of visual complexity.
This is especially important for companies who know that most of their traffic comes from mobile users. Nobody wants to have to sift through a cluttered, complex website on their phone.
Keep things simple yet unique and you’ll see just how much your traffic increases.
Find More Web Design Tips
Creating a website isn’t that hard in today’s digital world. With so many content management systems and free website builders, you’ve got a lot of tools at hand to help you build the site of your dreams.
If you’re working on creating your own small business website yourself, then you’re going to need to ensure that you have a solid web design strategy before you get started.
Lucky for you, we’ve built a library of helpful information that you can use to ensure you don’t miss any steps or forget any important details.
Head on over to our How to Create a Website section to find everything you need to get you started.
If you still have questions, feel free to send us a message and let us know what we’re missing!