If you are planning on starting up a web hosting business or already have one up and running, there are some very important tips that you will need to keep in mind. The more of these tips and information you have, the better your chances are going to be of succeeding in your endeavour. A lot of people who try to set up a web hosting business fail miserably, so you will therefore need to arm yourself with as much quality information and advice as possible.
Choosing the right Company name
When you are going about starting a web hosting company, it is crucial that you come up with the right name. The name of your company will say a lot about it, so you will therefore have to really put some thought into it. You want a name that is going to project an image of professionalism while relating to the services you offer. One of the biggest mistakes that people make when starting up this kind of company is to use a name that doesn’t really have anything to do with web hosting services.
Offer the right services
You should make a point of choosing the right services to offer depending on your core demographic. If you plan on catering to mostly businesses, you will definitely want to make sure to offer things like unlimited bandwidth and storage space. If you are going to cater to mostly people with personal websites, you probably don’t need to offer as much. The services you offer will play a very large role in determining just how successful your web hosting business is going to be, so you will therefore need to focus on this quite a bit.
Offer the best Technical Support
The quality of the technical support you offer is going to be paramount when it comes to running a web hosting business. You will definitely want to think about offering 24/7 technical support for your customers so they can get the help they need when they need it. If your customer support isn’t any good, you will have a very hard time keeping your customers for any length of time. This is something that too many people who start web hosting companies fail to realize, and as a direct result they go under very quickly.
Invest in great hardware
One of the best things that you can do when it comes to running a successful web hosting company is to invest in high quality hardware. If the hardware that you are using is old and outdated, you will not be able to provide your customers with the quality services they need and deserve. While it may be tempting to go cheap on the hardware to save money, you will definitely regret it later on.
Use Private nameservers
Another thing that you should take into consideration is using private nameservers. There are a ton of benefits associated with private nameservers, including the fact that they will allow you to easily switch from one hosting provider to another if you are going to be reselling hosting services. After you make the migration, the only thing that you will need to do is change the nameservers’ IP’s from the ones of the old hosting company to the new dns.
Be Smart about Marketing
You will need to be smart about how you market your web hosting company so that you can attract as many new customers as possible. One of the most common failings of new web hosting businesses is that they simply don’t know how to go about advertising themselves. You’ll have to make a point of increasing your search engine ranking as much as possible so that you won’t have any issues with getting customers on a regular basis.
Project a Professional Image
There are a lot of different ways to go about creating a professional image for your company, such as designing a good logo. The logo that you create for your company will typically be the first thing people see, so you therefore want to make a good impression. You should at least think about hiring someone to design a professional-looking logo so that you can achieve the sort of image you need to. The more professional and relevant your logo is, the better your chances will be of succeeding.
Always put your customers first
Always make sure that you are putting your customers first, because otherwise it is going to be impossible for your business to survive more than a year or so. One of the big mistakes that so many people who sell web hosting services make is to not put their customers first. Your customers are the ones keeping you in business after all, so you will therefore have to take good care of them. Whenever you are thinking about making a change with your business, you should always ask yourself if it will ultimately benefit your customers.
Important Features for every web hosting company
There are certain features that every web hosting company should offer its customers, and you will definitely want to know what they are.
Amount of storage: Are you planning on offering your customers unlimited storage? If not, you should really think about it.
Amount of bandwidth: The amount of bandwidth that you offer your customers is something else that you should consider. If you are planning on catering mostly to businesses, you should
definitely offer unlimited bandwidth.
Number of domains and subdomains: The number of domains as well as subdomains will be crucial as well. A lot of your clients are probably going to need multiple domains, so you will need to keep this in mind.
Email accounts and features: How many different email accounts will you allow your customers to have? You should take the time to think about this.
Language support: Make sure that you offer support for numerous server-side languages so you will take care of all your customers’ needs.