Feature Work: The Happiness Identity by SUPERFICTION

Today’s featured work is “SUPERFICTION”, an identity design project that focuses on the concept of happiness derived from unique experiences and emotions.

As their Behance page states, “SUPERFICTION pursues the concept of ‘the happy life’ by delivering unique experiences and emotions not only limited to our minds, but to our eyes, ears, hands, and our hearts”. With a bold yellow that’s sure to bring happiness from the first glance, the project is sure to bring a smile to the viewer.

Adding new value in the fields of design and art, through creative play and joyful practices SUPERFICTION builds and grows this lifestyle brand. To learn more, check out their site after the jump!

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Written by Megan Fitts

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Featured Designer: Pop Kulturaficionado Olly Moss

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