CrazyLeaf Editorial Even if you don’t do packaging design, most designers would have gotten at least one request in their career from a client. After all, we are designers. Clients can’t tell us apart.
Design packaging has its own philosophies and principles, but what is good packaging design? In my opinion, like all other communicative design, a well designed package will ultimately help solve a problem, or three. Here are some characteristics of what good packaging design is:
- Must be intriguing or sparks curiosity
- Stands out from the rest/unique
- Communicates the overall brand
- Initiates action and response
- Is useful or functional
- and lastly, good packaging design must be beautiful
Today I’ve collected 10 inspirational examples that has one or more of the characters above. Let me know what you think in the comments below
Violet Hill Farm Cheese Packaging by Yan Rong
Cheese. What can I say? I have a soft spot for it. The Violet Hill Farm is a product line of fine artisan cheese handcrafted in Wisconsin. This packaging from Yan Rong communicates the brand well (the packaging forms the hills of the midwestern state) and clearly got my attention. See more here
Make It Pop by Farm Design
This fun promotional popsicles were created to keep Farm Design’s clients cool during the scorching California heat. They wanted something fresh that would remind clients of the summer season. I thought this was a cool way (no pun intended) of shaping the agency’s brand in a fun delicious manner. Read more here
Quit Smoking Packaging Concept by Prompt Design
I’m all for quitting smoking, and this is possibly one of the best executions in packaging and customized boxes. It’s innovative design compares burning cigarettes with burning money, further implying that smoking not only destroys the smoker’s health, but their wealth as well. Read more over here
Ford Jekson
I thought this conceptual piece did a good job in marrying product use with functionality. Since bottles are usually thrown away, more people would decide to keep them if they served another purpose. Good work on saving the environment. Check out more images here
One Percent Packaging by Ryan Romanes
Ryan designed this in collaboration with the people at Collectively 8. Everyone there contributed to the production of these boxes and it came out amazing. The overall concept and objective is pretty neat, read more about it here.
MUSTANG Jeans by KOREFE
I practically live in jeans, but if I bought one of these from Mustang, I probably wouldn’t wear it because it would be on display in my living room. Although it’s been a year (It was a limited edition denim in 2013), it still holds weight as a great example of package design that’s completely unique and carries the brand message. See more at here
Headphone Assignment by Alyssa Phillips
This design by Alyssa is a great example of taking an obsolete item like the cassette tape, and turning it into something useful again. See more here
Tycoon Playing Cards by Theory11
I’m not much of a gambler, but I do appreciate quality playing cards. These cards have been designed for display at the Waldorf Astoria, a gathering place for people in high places such as Warren Buffett, David Rockefeller, and the Queen of Morocco. See more goodies on Theory11’s site
Beer colors by Txaber
As much as I love colors, I love beer even more. Check out this concept and design based on the color of the beer. Each type of beer is associated with its corresponding Pantone color. See more here
VitaPack by Ágnes Gyömrei
The VitaPack is an orange carrier. A perfect example of unique design coupled with functionality while shopping, the packaging could be ductile from square shape into lengthy shape if we tear it up along the perforation – so we could carry it simply if we have more things in our hands. Check out Ágnes portfolio
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