There are a few ways to make your business card stand out. Creative copy, creative use of color, creative graphics, creative die cuts and creative folds are all ways to make your business card ‘pop’ through graphic design. If you want a create a unique and creative business card, a good principle to follow is Seth Godin’s Purple Cow Marketing theory. To do this, in a nutshell, you would ask yourself: what business card design, fold, shape or content will be so unique that when I give it to someone they will take notice as if they were seeing a purple cow for the first time?
To make your card stand out like a Purple Cow, consider applying some of the above techniques to your business card design. If you do this, people will keep your card in their wallets, show it to their friends and remember your name and what you sell. Keep in mind that innovative copy and graphic design are generally a cheaper way to introduce creativity to your card. Once you introduce die cuts and folds, business cards can start costing $5+ per card depending on complexity. If you need professional help with your creative business card design, make sure you use a reputable freelance graphic designer or professional business card design service .