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Sometimes print marketing can feel a little futile.\u00a0 How can you be sure your mailers are being read?\u00a0 Are your brochures just getting thrown away?<\/p>\n

Postcards are a great medium for marketing: quick, fun and straightforward.\u00a0 A good goal for postcard marketing is to create something that recipients will be willing to display on their refrigerator doors.\u00a0 And just how do you create a fridge-worthy postcard?<\/p>\n

Here are a few tips:<\/p>\n

Use bright colors and clean designs<\/h2>\n

The first step in creating a fridge-worthy postcard is to keep it out of the trash.\u00a0 Postcards have precious second, between being pulled from the mailbox and tossed in the trash, to grab someone\u2019s attention.\u00a0 Complicated images that require a bit of focus to \u201cget\u201d are not going to pass the two-second test, and dark color schemes aren\u2019t as eye catching as their brighter counterparts.<\/p>\n

\"\"<\/p>\n

<\/p>\n

Source : http:\/\/www.flickr.com\/photos\/eperales\/61320071\/<\/a><\/p>\n

Use humor or philosophy<\/h2>\n

Once you\u2019ve got their attention, you need to keep it. To get a little psychological, people enjoy postcards that are immediately attractive and then, at a second glance reveal something deeper.\u00a0 Give your customers a little reward for their attention, like a hidden joke or riddle (either visual or text-based) or a rhetorical question to make them think.\u00a0 Your customers will enjoy engaging in the postcard, as long as it is gratifying.\u00a0 It should make them laugh or offer an interesting bit of information or perspective.<\/p>\n

Think way outside the box<\/h2>\n

Speaking of engaging, if you have a creative marketing team let them experiment with different ways of creating fun and unique postcards.\u00a0 Experiment with shapes, sizes, cut-outs, materials, postcards that fold into origami creatures\u2026\u00a0 Whatever you can think of.\u00a0 If you can get someone to hold your postcard and think \u201chey, I\u2019ve never seen that before,\u201d you\u2019ve done your job.\u00a0 You can bet that postcard will make its way onto a few refrigerator doors.<\/p>\n

Minimize the pitch<\/h2>\n

The size limitations of postcards are actually one of their best qualities.\u00a0 Because the cards are so small, you\u2019re forced to condense everything you need to say into the shortest, simplest and straight-to-the-point message you can craft.<\/p>\n

Keep the sales pitch to an absolute minimum and relegate it to the back of the card.\u00a0 Anything too wordy or sales-y will probably not make it up to the fridge.\u00a0 To make sure you\u2019re brand is associated with the card, put your logo, company name, slogan or product on the front, either incorporated seamlessly into the image or as a tasteful (but visible!) signature in one of the corners.<\/p>\n

Consider the timing<\/h2>\n

For maximum impact, time your posting so your promotional postcard is the most interesting thing in the mailbox.\u00a0 Specifically, plan it so your postcards arrive on a Tuesday or Wednesday.\u00a0 These days have the lowest volume of mail (Monday has the highest) and aren\u2019t likely to be buried under piles of bills and correspondence.\u00a0 Tuesdays and Thursdays also tend to be less hectic than Mondays and Fridays, allowing recipients to spend a little more time considering their mail.<\/p>\n

\"\"<\/p>\n

Source : http:\/\/www.flickr.com\/photos\/28589674@N06\/3530503591\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes print marketing can feel a little futile.\u00a0 How can you be sure your mailers are being read?\u00a0 Are your brochures just getting thrown away? Postcards are a great medium for marketing: quick, fun and straightforward.\u00a0 A good goal for postcard marketing is to create something that recipients will be willing to display on their […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-4356","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print"},"acf":[],"yoast_head":"\n5 Tips To Create A Fridge-Worthy Postcard<\/title>\n<meta name=\"description\" content=\"Sometimes print marketing can feel a little futile.\u00a0 How can you be sure your mailers are being read?\u00a0 Are your brochures just getting thrown away?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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