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{"id":34664,"date":"2022-06-14T01:18:14","date_gmt":"2022-06-13T17:18:14","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=34664"},"modified":"2022-06-14T01:19:28","modified_gmt":"2022-06-13T17:19:28","slug":"how-to-create-a-real-estate-landing-page","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-create-a-real-estate-landing-page\/","title":{"rendered":"How To Create a Real Estate Landing Page That Converts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once you\u2019ve completed your <\/span><a href=\"https:\/\/www.realestateu.com\/florida-real-estate-license-course\/\"><span style=\"font-weight: 400;\">real estate license course online<\/span><\/a><span style=\"font-weight: 400;\"> and have become a registered agent, it\u2019s time to work on your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing pages are a designated place on your website that people are directed to when they click on an ad or outside link. The goal is to have someone take a specific action on the page. This could be anything from generating a new lead to making a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a successful landing page for a real estate agent or broker won\u2019t result in an automatic sale. You have to think critically about what you want your landing page to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are simple steps to creating a successful real state landing page that converts.<\/span><b><\/b><\/p>\n<h2><b>Decide On Your Goal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For a landing page to work, you need to have a clear goal for both yourself and the visitor. There needs to be a simple set of directions that leads them to the desired outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you wanting to get more people to attend a showing for a recent listing? Are you looking to add more buyers to your current client list?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about why you need a landing page in the first place. This will help form the rest of your page.<\/span><b><\/b><\/p>\n<h2><b>Have A Short and Clear Headline<\/b><\/h2>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/decrease-website-bounce-rate-infographic#sm.00004ufl3c19ibe25rt9q6rf7io2p\"><span style=\"font-weight: 400;\">According to a report<\/span><\/a><span style=\"font-weight: 400;\"> by Hubspot, for every ten people that visit your landing page, seven of them will bounce. To keep this from happening, you want to have a simple and clear message in your initial headline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the first thing they see and will make or break the overall success of your page. The goal is to keep it to around ten words or less.<\/span><b><\/b><\/p>\n<h2><b>Add A Video Or Image<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imagery conveys feelings that connect with the visitor. A video or image that coincides with your landing page is essential to start generating a visual story to accompany your copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images should resonate with your target audience. A short video can provide more in-depth detail if there\u2019s more you want to share when it makes the copy too long.<\/span><b><\/b><\/p>\n<h2><b>Create Quality Copy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The copy of your landing page is where you get to provide more detail for your call-to-action (CTA). It describes what you want your audience to do once they\u2019ve visited the page along with what they\u2019ll receive in return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it concise and always make sure you\u2019re speaking directly to the visitor by using words such as \u201cyou\u201d or \u201cyou\u2019re.\u201d You want them to feel like the page has been personalized for them.<\/span><b><\/b><\/p>\n<h2><b>Build A Form<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your goal will dictate what needs to be on a form. This will be built onto your website and connect to your email, database, or calendar to schedule appointments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The end of your form should always have a button with a CTA. Some examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book Now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule Your Showing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule Your Appointment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Download Your Guide<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep your form relatively basic. Only ask for what you need. The more details a person has to fill out, the less likely they are to complete it. First name, email, phone number, and one other primary category such as a message or scheduling a time might be all you need.<\/span><b><\/b><\/p>\n<h2><b>Exclude Other Navigation Buttons<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When someone visits a landing page, it\u2019s for one very specific reason. If other navigation buttons can lead them to other pages on your <\/span><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/7-things-real-estate-website-needs\/\"><span style=\"font-weight: 400;\">real estate website<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019ll redirect their attention from the end goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hide your navigation buttons on the landing page. You can include additional informative links on the \u201cthank you\u201d page once they\u2019ve completed and submitted the form.<\/span><b><\/b><\/p>\n<h2><b>Make Your Page Mobile-Friendly<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most ads are being shown on mobile devices. This means you want to cater your landing page to be responsive to both desktop and mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you\u2019re segmenting out a huge population of potential clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a real estate agent, you need to have a solid way of capturing new leads. There\u2019s no better way than by creating a targeted ad with a captivating landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your goal and message clear and succinct. Avoid any distractions such as unnecessary navigation functions or hefty copy. And most importantly, don\u2019t forget to have a prominent CTA.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages are a designated place on your website that people are directed to when they click on an ad or outside link. The goal is to have someone take a specific action on the page. This could be anything from generating a new lead to making a sale. <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-create-a-real-estate-landing-page\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-34664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create a Real Estate Landing Page That Converts<\/title>\n<meta name=\"description\" content=\"Landing pages are a designated place on your website that people are directed to when they click on an ad or outside link. 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