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{"id":32997,"date":"2022-04-07T14:02:16","date_gmt":"2022-04-07T06:02:16","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=32997"},"modified":"2022-04-07T14:02:16","modified_gmt":"2022-04-07T06:02:16","slug":"4-simple-ways-to-increase-your-creativity-in-marketing-alt-title-marketing-creativity-drying-up-try-these-tips","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/4-simple-ways-to-increase-your-creativity-in-marketing-alt-title-marketing-creativity-drying-up-try-these-tips\/","title":{"rendered":"4 Simple Ways to Increase Your Creativity in Marketing Alt Title: Marketing Creativity Drying Up? Try These Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creativity is the lifeblood of effective marketing. But even the most creative people eventually experience ruts where good ideas are difficult to come by. The question is, what do you do in these moments?<\/span><\/p>\n<p><b>4 Tips for Inspiring Creativity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketing doesn\u2019t exist without creativity. It\u2019s an absolute necessity, yet is often blatantly absent from content, campaigns, and funnels. If you want to generate a higher ROI on your marketing, it starts with amping up the creativity.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketingweek.com\/marketing-culture-of-creativity\/\"><span style=\"font-weight: 400;\">As MarketingWeek puts it<\/span><\/a><span style=\"font-weight: 400;\">, \u201cCreativity is the oxygen in marketing \u2013 it is important in all aspects, from how we understand and collaborate with the people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team is struggling to gain a creative foothold \u2013 or if you seem to have used up all of your creativity on past projects and campaigns \u2013 here are several helpful tips that are sure to get the juices flowing again.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Encourage Bad Ideas<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sit down with your team and create a goal of coming up with as many bad ideas as you can. This might sound counterintuitive when you\u2019re struggling to come up with creative ideas, but it\u2019s actually one of the best things you can do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re struggling to be creative, it\u2019s not that you don\u2019t have creative ideas inside of you. There\u2019s simply so much noise in your brain that they can\u2019t get out. Bad ideas prevent the good ones from surfacing. And whether you realize it or not, you\u2019re so focused on the junk in your brain that you can\u2019t think clearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By encouraging bad ideas, you\u2019re able to clear your brain so that the good ones can come to the surface. Likewise, you may actually find that some of your \u201cbad\u201d ideas are actually really creative and interesting once they\u2019re brought to the light.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to do this exercise with your team. As you all share bad ideas in a judgment-free zone, you\u2019ll each find yourself picking little pieces of other bad ideas and saying, <\/span><i><span style=\"font-weight: 400;\">\u201cThat\u2019s actually not half-bad.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Or you may begin combining elements from different \u201cbad\u201d ideas to come up with \u201cgood\u201d ideas. It sounds crazy \u2013 but it works!<\/span><\/p>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Get Better Feedback<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Feedback plays an extremely integral role in bringing the right creative ideas to life. Whether you feel like it\u2019s a good idea or a bad idea, it\u2019s important that you get feedback from people both inside and outside of your inner circle. This will help you dust off your ideas and focus on the right elements.<\/span><\/p>\n<p><a href=\"https:\/\/hbr.org\/2015\/05\/how-to-get-the-feedback-you-need\"><span style=\"font-weight: 400;\">When gathering feedback<\/span><\/a><span style=\"font-weight: 400;\">, make it a point to get diverse feedback from a variety of people. (And do your best to ask different people each time.) If you\u2019re getting input from the same people every time, you\u2019re limiting yourself to only a select few vantage points.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Hire an Outside Voice<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes you just need a fresh injection of creativity from people outside of your company. No matter how talented and creative the people on your team are, there\u2019s something powerful about hiring an outside marketing agency to come in and give you their unique viewpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies like <\/span><a href=\"https:\/\/www.atomicdust.com\/\"><span style=\"font-weight: 400;\">Atomicdust<\/span><\/a><span style=\"font-weight: 400;\"> do exactly this. Businesses hire them to come up with brand strategies and campaigns that those inside of the company may have never thought of because of pre-existing blindspots and biases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to hire an agency, you can always hire a consultant to meet with your team for a few days. Anything you can do to break out of your current mold is useful.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Try a New Marketing Medium<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When all else fails, force yourself to try a new marketing medium. For example, if you\u2019re putting all of your marketing eggs into baskets like email, blogging, and SEO, you may want to try something totally opposite like TikTok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going from traditional email marketing to TikTok marketing will be uncomfortable and awkward, but it\u2019ll stretch your creative muscles and force you to think outside the box. And at the end of the day, isn\u2019t that the goal?<\/span><\/p>\n<p><b>Adding it All Up<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re currently struggling with creativity, you don\u2019t have to continue running in circles. Implement at least one of these tips this week and give it a rip! You may be surprised by how effective one small change can be.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creativity is the lifeblood of effective marketing. But even the most creative people eventually experience ruts where good ideas are difficult to come by. The question is, what do you do in these moments? <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/4-simple-ways-to-increase-your-creativity-in-marketing-alt-title-marketing-creativity-drying-up-try-these-tips\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":29187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-32997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Simple Ways to Increase Your Creativity in Marketing Alt Title: Marketing Creativity Drying Up? 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