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{"id":31676,"date":"2021-11-16T00:54:12","date_gmt":"2021-11-15T16:54:12","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=31676"},"modified":"2021-11-16T00:54:12","modified_gmt":"2021-11-15T16:54:12","slug":"a-complete-guide-to-automating-your-seo-strategy-with-python","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/a-complete-guide-to-automating-your-seo-strategy-with-python\/","title":{"rendered":"A complete guide to automating your SEO strategy with python"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s obvious that the COVID-19 crisis forced many businesses in all sectors to go online. As a ripple effect, the competition for customers\u2019 attention and opportunities has become tougher. This means a lot of digital marketers are finding it harder to stand out from the crowd. This is why businesses with automated systems now have an edge over those without them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we show you a complete guide to automating your SEO strategy with Python. Let\u2019s cut to the chase.<\/span><\/p>\n<h2><b>What Is Python?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Python is an open-source, object-oriented, high-level computer programming language that supports a massive community of developers. It\u2019s a general-purpose language that\u2019s increasingly becoming popular among many in the SEO community. You can use it to speed up repetitive SEO tasks without sacrificing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Python\u2019s object-oriented approach is a blessing for many SEO consultants, especially those without a background in computer science. Its simple, easy-to-learn syntax is deduced on a line-by-line basis. Once you master each line independently, you\u2019ll understand the complete script you\u2019re looking to use. If you are looking for a good place to learn about this language, we highly recommend that you check out<\/span><a href=\"https:\/\/www.pythonforbeginners.com\/\"> <span style=\"font-weight: 400;\">Python For Beginners<\/span><\/a><span style=\"font-weight: 400;\"> online resource.<\/span><\/p>\n<h2><b>What SEO Tasks Can You Automate With Python?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The truth is, Python\u2019s powerful scripts allow you to automate multiple SEO tasks needed to help you rank your site at the top of Google\u2019s SERPs. Done manually, those tasks would usually take days, weeks, or even months\u2014and can be boring in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are four of the most common SEO tasks that you can automate with Python:<\/span><\/p>\n<h3><b>SEO Auditing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A good example here is Seth Black\u2019s Python SEO Analyzer script, which is an SEO tool that lets you analyze the structure of your website.\u00a0 It crawls your site, checks words in its body, and provides an analysis of any technical SEO issues found. Examples of data it\u2019ll display include the number of words, page titles, meta descriptions, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where applicable, this SEO analyzer warns you of any missing titles, meta descriptions and image alt text. You can then fill in any missing elements and improve your on-page SEO strategies. The script uses Python 3.6+, BeautifulSoup and urllib3 packages.<\/span><\/p>\n<h3><b>Link Status Auditing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another way you can automate your SEO strategy is by using Pylinkvalidator script. This standalone, pure Python link validator crawls your website and examines your URL status codes. Not only does it report errors like 500 and 404, but it also downloads resources like images, scripts and stylesheets.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need BeautifulSoup if you\u2019re running Pylinkvalidator with Python 3.x version. However, BeautifulSoup won\u2019t be necessary if you\u2019re running a 2.x version, such as 2.6 or 2.7. For larger websites, you might also need to install additional libraries to speed up the crawling. For example, lxml will require C libraries to crawl HTML pages faster.\u00a0<\/span><\/p>\n<h3><b>Internal Link Analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You know how important internal links are when it comes to making your website more user-friendly. Internal link analysis can bring you positive SEO results without spending a dime on links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NetworkX is a Python package that helps you understand your URL\u2019s discoverability within a crawl. It also helps you understand the distribution of \u201clink value\u201d across the site, and how you can optimize that distribution for better visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combined with Pandas, matplotlib and Numpy, this script lets you create plots with Python and analyze the internal linking structure of your website. It\u2019ll show you the URL\u2019s depth, its internal in-link count and various other metrics like Link Score or Internal Page Rank. In other words, the script will display the internal linking possibilities for you to optimize them.<\/span><\/p>\n<h3><b>SEO Rank Tracking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking random drops in keyword rankings is a crucial part of any SEO strategy. Manual keyword tracking can be time-consuming. Luckily, Python-based SEO automation platforms such as RankSense are a game changer in tackling these kinds of task for you. They give you insights into your site\u2019s progress in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is pick relevant keywords for all your pages and enter them into the rank tracking tool. It\u2019ll automatically show you any changes in your URL. For instance, this rank tracking tool will let you know if your URL has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased its ranking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decreased its ranking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changed its position<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reached a ranking goal<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can set up RankSense to notify you of the above changes daily or weekly in content delivery network Cloudflare. That way, you can keep an eye on your SEO rankings and implement any recommendations it gives you. This is a great way to create an SEO strategy that brings in more traffic.<\/span><\/p>\n<h2><b>Time to Implement Python in Your SEO Game?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you\u2019ve just seen, Python offers immense potential in the world of SEO. There are plenty of scripts that you can use to automate your SEO strategy to achieve the best possible search results. Whether you\u2019re looking to check your hreflang tags, canonicals, or robots.txt, there\u2019s a Python script to make your life easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, make sure you perform the necessary tweaks based on Python recommendations to achieve the desired Google ranking. From website content and metadata to embedded multimedia, small changes go a long way in kicking your online business experience a notch higher!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s obvious that the COVID-19 crisis forced many businesses in all sectors to go online. As a ripple effect, the competition for customers\u2019 attention and opportunities has become tougher. This means a lot of digital marketers are finding it harder to stand out from the crowd. This is why businesses with automated systems now have [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/a-complete-guide-to-automating-your-seo-strategy-with-python\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":27268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-31676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A complete guide to automating your SEO strategy with python<\/title>\n<meta name=\"description\" content=\"It\u2019s obvious that the COVID-19 crisis forced many businesses in all sectors to go online. As a ripple effect, the competition for customers\u2019 attention and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/a-complete-guide-to-automating-your-seo-strategy-with-python\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A complete guide to automating your SEO strategy with python\" \/>\n<meta property=\"og:description\" content=\"It\u2019s obvious that the COVID-19 crisis forced many businesses in all sectors to go online. 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