[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 18:48:26 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [29-Mar-2026 10:21:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 {"id":31028,"date":"2021-08-21T04:13:16","date_gmt":"2021-08-20T20:13:16","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=31028"},"modified":"2022-02-16T19:01:45","modified_gmt":"2022-02-16T11:01:45","slug":"how-to-build-video-into-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-build-video-into-your-marketing-strategy\/","title":{"rendered":"How to Build Video into Your Marketing Strategy"},"content":{"rendered":"
How to Build Video into Your Marketing Strategy<\/strong><\/p>\n Having professional-looking videos<\/a> should be an integral part of your marketing strategy if it\u2019s not already.<\/p>\n Video content marketing allows you to improve your online profile. You can publish your videos on your own site, a social network site, or YouTube. You can also use your videos to create webinars or courses.<\/p>\n When you do video marketing well, it\u2019s an excellent way to spread your message in a way that\u2019s going to resonate with a broad audience.<\/p>\n It can be somewhat intimidating to get started with video marketing. Luckily some tools and platforms make it easier to produce great-looking, high-quality content than ever before.<\/p>\n Some of the reasons video marketing is so important<\/a> in your larger content strategy include:<\/p>\n With those benefits in mind, the following are some things you should know as you create a strategy to include videos in your marketing specifically.<\/p>\n If you\u2019re entirely new to the concept of video usage in your marketing, you might first want to explore the different types to find out what you should create.<\/p>\n A few examples of types of videos that are suited to marketing include:<\/p>\n If you’re having a hard time starting the video and choosing how you want it to be, why not start with the few seconds and see where it goes? There are template database like Intro Maker<\/a> that offer highly customizable\u00a0intros that can give what you need.<\/p>\n A good starting point for video content is to merge it with your existing email marketing.<\/a><\/p>\n If you were going to create a new email drip campaign, for example, consider including videos as a way to convey your most relevant points. Video tutorials and guides are also well-suited to videos and can be easily included in emails.<\/p>\n Your emails will be inspiring and user-friendly.<\/p>\n You can create an entire campaign built around video, just like you do your other marketing campaigns.<\/p>\n Decide where in your funnel video might best be used.<\/p>\n For example, you might decide that videos are best for the top of your funnel at the awareness point.<\/p>\n If you have a high-value product or contract, an awareness video isn\u2019t about sales at all<\/a>. It\u2019s a way for people to discover your brand.<\/p>\n You could also include videos in the middle of your funnel during the consideration phase.<\/p>\n This might be a way to build a stronger relationship and drive more interest with your potential customers.<\/p>\n Conversion videos are the bottom of your funnel, and you\u2019ll implement these when your goal is to sell now.<\/p>\n No matter the goal of your video or where you\u2019re going to include it in your funnel, you need to know your audience<\/a>. Define your audience carefully. Create either one personal or multiple personas of who you think you will be speaking to with your video.<\/p>\n You might have data you can use to create personas based on patterns. If you don\u2019t have that data, you\u2019re just going to have to use what you know about your business and who your customer typically is.<\/p>\n As you\u2019re mapping out personas of your targeted audience, you want to think about who your product or service is for, the purpose of your video, which we talked about above in the context of your funnel, and then from there, consider where your target audience is most likely to hang out. This is where you\u2019re going to distribute the video.<\/p>\n Finally, there are technical considerations you\u2019re going to have to remember as you use video marketing.<\/p>\n For example, everything needs to be mobile-friendly because more than half of all video is viewed on mobile platforms.<\/p>\n It\u2019s a bit intimidating to get started with video content, but once you do, you\u2019ll be glad you did, especially when you see the ROI.<\/p>\n","protected":false},"excerpt":{"rendered":" How to Build Video into Your Marketing Strategy Having professional-looking videos should be an integral part of your marketing strategy if it\u2019s not already. Video content marketing allows you to improve your online profile. You can publish your videos on your own site, a social network site, or YouTube. You can also use your videos […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-31028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"\n\n
Learn More About Video Types<\/h2>\n
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Integrate Your Email and Video Marketing<\/h2>\n
Organizing a Video Campaign<\/h2>\n
Know Your Audience<\/h2>\n