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So, you\u2019re finally getting some web traffic. You did everything right in your brand awareness campaign, search engine optimization and even ad placements. Your social media activity is ads are working, successfully prodding random users to share links to your website. Traffic to your website is at an all time high and everything seems to be perfect except for one thing: you\u2019re not converting your web traffic. This goes on for a while and the realization dawns on you that web traffic doesn’t mean squat if it doesn\u2019t convert.<\/span><\/p>\n

Scratching your head in bewilderment, you ask yourself, \u201cwhat in the world is happening?\u201d Before this article gets to the simple, yet effective tips to improve your chances of converting your website visitors, compare what <\/span>web design experts say<\/span><\/a> are good conversion rates to your expectations.<\/span><\/p>\n

What \u201cGood\u201d Conversion Rates Should Be<\/b><\/p>\n

If you are new to the game, your expectations for traffic conversion will likely be higher than what the actual average for most online peddlers of goods and services. That is ok. Here\u2019s the truth: the average traffic conversion rates hover between 2.35 percent to 3.5 percent. If your rates fall somewhere between these averages, then you are in the \u201cokay\u201d range. On the other hand, if your rates are nowhere near the average, then you are likely doing something wrong.<\/span><\/p>\n

This doesn\u2019t mean that higher conversion rates are not possible. Some have been able to achieve an above 5 percent conversion rate, which is twice the average. But you don\u2019t necessarily have to stop there. You can gun for 8 to 10 percent web traffic conversion and watch your neighbors stare at your electronic lemonade stand with envy.<\/span><\/p>\n

So what can you do to turn your traffic into paying clients? Here are 7 simple yet effective tips to improve your web traffic conversion.<\/span><\/p>\n

    \n
  1. <\/b> Eliminate Website Clutter<\/b><\/li>\n<\/ol>\n

    A good way to start converting your web traffic is to take stock of your website. Ask yourself: is your website easy to navigate? Defining \u201ceasy,\u201d will your potential clients linger on content or pages that might cause him to forget that he wants to buy from you? If your answer is yes, minimize these website traps and replace them instead with content that will make them want to buy from you even more.<\/span><\/p>\n

      \n
    1. <\/b> Use a Sales Funnel<\/b><\/li>\n<\/ol>\n

      A sales funnel is a path that leads your visitors toward content and pages that simplifies the sales process. As the name implies, the path can be likened to a funnel that effectively channels your \u201cwant to buy\u201d web traffic to the \u201cAdd to Cart\u201d part of your site. Read up on how to incorporate funnels to your site. Some of the popular funnel building tools include Leadpages, Clickfunnels, <\/span>GoHighLevel<\/span><\/a>, Hubspot, and Unbounce.<\/span><\/p>\n

        \n
      1. <\/b> Tweak Your Call To Action<\/b><\/li>\n<\/ol>\n

        Believe it or not, making simple changes to your call to action (CTA) statements on your website can increase your conversion rates by as much as five percent. In the world of web design<\/a> and sales, this is known as <\/span>split testing<\/span><\/a>. You may not know it, but your CTA may be a bit tired, boring and negligible. Try to come up with catchy and unique CTA and see what works on your traffic. Take care not to make your CTA sound too pushy, though, or you\u2019ll lose clients. Avoid pushy CTA words such as Buy, Sign Up and Submit, etc. Instead Go for more subtle CTA such as Discover, Earn and Reveal.<\/span><\/p>\n

          \n
        1. <\/b> Visitors Might Miss Your CTA<\/b><\/li>\n<\/ol>\n

          Your web traffic may not be clicking on your CTA button simply because it is not immediately visible. While you don\u2019t want it to look too obvious and tacky, it won\u2019t be able to do its job if it blends and disappears into the background. Use the \u201cone second rule\u201d when planning your CTA. The CTA button on your page should be obvious enough that your visitors can locate it within a second of landing on your page.<\/span><\/p>\n

            \n
          1. <\/b> Improve Your Value Proposition<\/b><\/li>\n<\/ol>\n

            Keep this in mind: The days of car salesman-like pitches are outdated and will no longer work. These days, consumers are wise enough not to fall for sensationalism. When you run a campaign, highlight what makes you stand out of your competition, how your product or service can effectively address your client\u2019s needs, and how your client will benefit from your offer. Your value proposition should also be present on your landing and sales pages as a constant reminder for your clients.<\/span><\/p>\n

              \n
            1. <\/b> Lighten Up On the Pop Ups<\/b><\/li>\n<\/ol>\n

              Pop ups can be intrusive, distracting and sometimes even be a turnoff. While you need to squeeze your web visitors for important information for follow-ups, you are better off not distracting them throughout the stages of the sales process. Go easy on them pop ups. Try to experiment by using them instead for downsells and as a \u201cbefore you leave\u201d option.<\/span><\/p>\n

              \u00a0<\/span><\/p>\n

                \n
              1. <\/b> Offer More Freebies<\/b><\/li>\n<\/ol>\n

                If it is possible for your enterprise to give out freebies and free trials, then go for it. Clients appreciate it when they perceive that they\u2019re getting something for free. It builds trust and it helps you filter out those who are interested in what you have to offer from those who are \u201cjust browsing.\u201d<\/span><\/p>\n

                Keep in mind that improving your web traffic conversion rates<\/a> is an ongoing process, not unlike the efforts that you put in to get them to your website. Rather than just cross your fingers and hope for them to buy, actively find ways of encouraging them towards that end. The tips above should get you started on the right path. Eventually, you\u2019ll gain better insight on what best improves your conversion and thereby, strategize better to maintain acceptable conversion rates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                Traffic to your website is at an all time high and everything seems to be perfect except for one thing: you\u2019re not converting your web traffic. 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