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{"id":28783,"date":"2019-07-11T13:05:20","date_gmt":"2019-07-11T05:05:20","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=28783"},"modified":"2019-07-11T13:09:27","modified_gmt":"2019-07-11T05:09:27","slug":"why-a-self-built-website-isnt-compatible-with-essential-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/why-a-self-built-website-isnt-compatible-with-essential-marketing-strategies\/","title":{"rendered":"Why A Self-Built Website Isn\u2019t Compatible With Essential Marketing Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Building a website on a DIY platform is easy, but you might run into problems when you hire a professional marketing agency or SEO company. While DIY <\/span><a href=\"https:\/\/www.crazyleafdesign.com\/blog\/wix-vs-weebly\/\"><span style=\"font-weight: 400;\">website builders like Wix and Weebly<\/span><\/a><span style=\"font-weight: 400;\"> make it easy to create a website that looks good, you won\u2019t have a foundation for strong marketing and SEO. Here\u2019s why:<\/span><\/p>\n<h2><b>Some platforms restrict URL formats<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress allows you to choose your URLs, but not all builders do. Some builders automatically generate page URLs from page titles and don\u2019t give you the option to edit them. Other platforms use URL formats that aren\u2019t search engine friendly. Not having search engine friendly URLs makes it harder to rank your pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intentionally creating URLs is part of marketing and SEO. Users see your URL in the search engine results; it tells them where each link leads. You need to place keywords in your URLs. Not having this freedom restricts your marketing and SEO efforts.<\/span><\/p>\n<h2><b>Inflexible customization options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all DIY website builders are flexible. With some builders, if you want to change your site\u2019s theme you have to rebuild your site from scratch. For example, Godaddy\u2019s site builder tool forces you to <\/span><a href=\"https:\/\/www.themiamiseocompany.com\/web-design-blog\/4-reasons-godaddy-site-builder-sites-wreak-havoc-seo\/\"><span style=\"font-weight: 400;\">create your website from scratch<\/span><\/a><span style=\"font-weight: 400;\"> when you want to change your theme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being unable to change your theme easily has two serious consequences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Limited navigation<\/b><span style=\"font-weight: 400;\">. If you can\u2019t change your theme, you can\u2019t expand your navigation when your site grows and you need to reorganize.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Loss of SEO<\/b><span style=\"font-weight: 400;\">. Changing your theme and starting from scratch means you\u2019ll lose all the SEO work you did. You\u2019ll need to redo your on-page SEO from scratch.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some web building platforms don\u2019t allow you to adjust the content shown to mobile users. That puts you at a disadvantage, considering 58% of people <\/span><a href=\"https:\/\/www.stonetemple.com\/mobile-vs-desktop-usage-study\/\"><span style=\"font-weight: 400;\">browse the web on mobile devices<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While not to pick on Godaddy, there is one other problem with their site builder you should be aware of. Godaddy actively blocks Google from indexing anything other than text. That means Godaddy blocks Google from indexing images. Blocked images are terrible for SEO. You want Google to index your images.<\/span><\/p>\n<h2><b>The need for plugins, add-ons, and other third-party tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many DIY builders give you just enough freedom to create a basic website but don\u2019t include a blog. In today\u2019s world, not having a blog is unacceptable. A crucial part of marketing is content marketing, and that requires a blog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some builders make it easy to integrate third-party blogs like a WordPress blog, but it\u2019s always going to be separate from your main website and it won\u2019t be a seamless integration. This will confuse some users and make it hard for them to remember where to find your separate blog. When your blog gets indexed in the search engines, it will be separate from your main website. People who find your blog may not know you have a website and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of dealing with third-party applications and a limited builder, it\u2019s better to hire a professional developer to get the job done. Hiring someone isn\u2019t as expensive as you might think. You can get a <\/span><a href=\"https:\/\/mediaonemarketing.com.sg\/top-web-designers-in-singapore-for-2018\/\"><span style=\"font-weight: 400;\">Singapore developer<\/span><\/a><span style=\"font-weight: 400;\"> for less, while still getting the same high-quality work.<\/span><\/p>\n<h2><b>You can\u2019t move your newsletter signup form<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever tried to edit the HTML in a WYSIWYG editor, you know it\u2019s difficult and sometimes impossible to place elements exactly where you want them. Design builders don\u2019t usually give you access to the source code for the template \u2013 just individual elements. That means your newsletter sign up form will probably be stuck in a sidebar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing inherently wrong with placing your newsletter signup form in a sidebar, but it might not be optimal with some themes. Especially if your theme automatically resizes input forms and other elements contained in your signup form\u2019s code.<\/span><\/p>\n<h2><b>Build your website right the first time<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You won\u2019t go far with a DIY website. Eventually, you\u2019ll need to hire a marketing and SEO firm and they won\u2019t be able to work with your existing site. You\u2019ll need to pay a developer to redo your website from scratch. All the time you spent learning the builder, experimenting, and finally building your site will have been in vain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build your website right the first time by hiring a professional developer. Don\u2019t be fooled by the hype. The easy road always comes at a price.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a website on a DIY platform is easy, but you might run into problems when you hire a professional marketing agency or SEO company.  <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/why-a-self-built-website-isnt-compatible-with-essential-marketing-strategies\/\">More<\/a><\/p>\n","protected":false},"author":355,"featured_media":28481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-28783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why A Self-Built Website 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