[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - 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If you\u2019re not familiar with SEO, you might wonder where to start. Even if you know something about it, you might find that you don\u2019t have enough time to give it the attention it needs.<\/p>\n

In those cases, using an SEO expert is a great approach. You\u2019ll get the rankings you want, and you can spend your time on other areas of your business.<\/p>\n

But how do you know who to hire? To help you feel confident in your decision, here are some tips to keep in mind when choosing an SEO expert.<\/p>\n

SEO Basics<\/strong><\/h2>\n

First, though, it\u2019s important to make sure you know the basics of SEO, so you can make an informed decision.<\/p>\n

What Does SEO Stand For? And What Is SEO?<\/h3>\n

SEO stands for search engine optimization. This is what you do to make sure people can find your website when they look for information, products, or services online.<\/p>\n

SEO has a few parts to it. Some involve technical changes. These are done behind-the-scenes, so you won\u2019t see them on your website.<\/p>\n

Other changes are made directly to your web pages. These affect the way you order your pages and present your information.<\/p>\n

Finally, SEO includes what\u2019s called link-building. This is when you have links between your site and other quality websites.<\/p>\n

Why Do I Want SEO?<\/h3>\n

Google and other search engines rank websites based on certain SEO criteria, and this determines where you show up in the search results.<\/p>\n

Without a good SEO strategy, you won\u2019t show up high enough in the rankings for people to find you. That means you won\u2019t get as many sales.\u00a0View here for more<\/a>\u00a0information\u00a0about how SEO can help.<\/p>\n

Should I Only Look for SEO Services Near Me?<\/h3>\n

If you\u2019ve got a small business, and you\u2019re looking for people in your area, you might be tempted to only look for a local SEO service.<\/p>\n

You might find an SEO expert in your area, but you shouldn\u2019t limit yourself. Remote SEO experts will do a better job for your company, even if you\u2019re going local, than a mediocre SEO consultant who happens to be nearby.<\/p>\n

What to Look for in SEO Experts<\/strong><\/h2>\n

Now that you know the basics, it\u2019s time to consider what to look for in SEO experts.<\/p>\n

History of Success<\/h3>\n

Unlike buying a consumer product, you probably won\u2019t find many online reviews of the SEO consultants or companies you\u2019re considering.<\/p>\n

Instead, you should ask for references. Aim for a minimum of three companies<\/a> willing to discuss how the SEO consultant has helped improve their business.<\/p>\n

You also want to make sure the references are current. Since SEO is constantly evolving, it won\u2019t help to see results from more than 1-2 years ago.<\/p>\n

With a good company, this should be easy to do. Happy customers are eager to give testimonials and share how well things are going for them. If the consultant can\u2019t provide you with these, move on to your next possibility.<\/p>\n

Effective Process<\/h3>\n

Some SEO companies might tell you they can\u2019t share their process because it\u2019s proprietary. They might claim to have a \u201csecret sauce\u201d and you simply have to trust them.<\/p>\n

If anyone tells you this, you don\u2019t want to work with them. SEO experts should be willing to share their approach with you.<\/p>\n

Find out as many details as you can about how they plan to increase your rankings. Even better, ask about their reasons for taking those approaches. This will tell you a lot about how much of an expert they truly are.<\/p>\n

Follow Guidelines<\/h3>\n

As part of their process, the SEO expert should be following search engine guidelines. Each search engine has its own, but Google\u2019s webmaster guidelines<\/a> are a good starting point.<\/p>\n

None of these practices are intended to make life difficult for your company to achieve a good SEO ranking. Rather, the focus is on providing a good user experience, which is a goal any SEO consultant or expert should share.<\/p>\n

A large part of following these guidelines is avoiding any tricks meant to artificially improve your search rankings, which are called \u201cblack hat\u201d techniques. This includes link schemes, having pages with little original content, and using hidden text.<\/p>\n

Sticking with companies that avoid those practices keep you from suffering any penalties. It will also make sure your customers continue to trust you and want to do business with you.<\/p>\n

No Promises of Top Spot<\/h3>\n

Another way to screen out less ethical companies is to ask them if they can guarantee you a top spot<\/a> in the rankings.<\/p>\n

Although you might think the answer should be yes, that\u2019s a red flag. Even if your SEO consultant does their best, they can\u2019t control what your competition is doing.<\/p>\n

Additionally, Google doesn\u2019t make their ranking system public, which means no one can say for sure if they\u2019re the best match. Even if an approach worked once, it might not work again, since the algorithm changes on a regular basis.<\/p>\n

This doesn\u2019t mean you can\u2019t improve your results. It just means you should be wary of anyone who makes promises that sound too good to be true.<\/p>\n

Good Communication<\/h3>\n

Another thing to look for is good communication skills. Your SEO consultant or company should be able to easily explain why they want to make certain changes.<\/p>\n

You also want to make sure that they\u2019re communicating in a way that works for you. That might be with a video conference, phone call, email, or something else.<\/p>\n

The key is to be comfortable with the type and frequency of communication, so you\u2019re not left wondering what\u2019s going on with your website.<\/p>\n

Price<\/h3>\n

Finally, price is always a consideration for any hiring.<\/p>\n

As with all things, though, trying to go too cheap usually won\u2019t work in your favor. You could end up with someone who takes shortcuts or wastes a lot of your time before producing results.<\/p>\n

Your goal should be finding a company that can deliver good quality at an affordable rate. If you like their results, go with them, even if they cost a little more than another, less-experienced consultant.<\/p>\n

Choosing the Right SEO Expert<\/strong><\/h2>\n

You have a lot of things to consider when choosing an SEO expert. You need to think about how they work, how well they communicate with you, and if you can afford them.<\/p>\n

Finding the right one, though means you can leave SEO to them and focus on the areas of your business where you\u2019re the expert.<\/p>\n

Curious to read more about searching online, including how to find less common results? Check out this post about the deep web<\/a>.s<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you looking to hire an SEO expert who can help your business out? If so, read on to learn how to choose an SEO expert for your business. More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-28713","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"\nBringing in the Experts: How to Choose an SEO Expert for Your Business<\/title>\n<meta name=\"description\" content=\"Are you looking to hire an SEO expert who can help your business out? 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