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When you’ve spent hours perfecting your product, you don’t want a shoddy website to cost you leads.<\/p>\n

Business websites can suffer from “good ideas, bad execution” which limits your brand’s reach and ruins its reputation.<\/p>\n

It’s not enough to slap your contact number and your location on there. Websites are your online presence.<\/p>\n

In a study\u00a0looking at what influenced a user’s opinion of a website (either its design or content),\u00a094% of participants<\/a> claimed it was the website’s design.<\/p>\n

Unsure about investing in web design<\/a>? Read on to find out why bad websites don’t convert.<\/p>\n

All Bad Websites Have the Following<\/h2>\n

Clutter<\/h3>\n

You want your website to show you’re professional and credible in your industry.\u00a0Bombarding your page with flash animations, auto-play videos, and pop-ads ruins your\u00a0chances to impress.<\/p>\n

Large files like videos and pictures can slow down the speed of your website. And 38% of people<\/a> say they will stop engaging with a website if images are taking too long to load.<\/p>\n

White space is key for improving a website’s usability. If it’s too cluttered, users will return to the SERP (Search Engine Result Page) for a better result.<\/p>\n

When a customer “bounces”, it tells search engines that you’re not the right solution and this will ruin your SEO. It’s simple: good design = good SEO.<\/p>\n

Missing or Confusing Call-to-Action (CTA)<\/h3>\n

A bad website confuses visitors. Make it clear what you want them to do whether it’s buying a product or contacting you. CTAs should be direct and specific.<\/p>\n

Poorly Formatted Content<\/h3>\n

Content marketing should be part of your strategy. Useful, high-quality content improves SEO, builds customer loyalty and boosts conversion rates.<\/p>\n

Try to update your company’s blog twice a week. Post ‘How-to’ articles, lists, and tutorials that provide valuable tips for your readers. This shows you’re active and involved in the industry.<\/p>\n

All content, from web copy to your blog, must be well-formatted. Choose a clear,\u00a0readable font and ensure there are no typos or grammatical errors.<\/p>\n

Also, avoid fluff and weak language like “we’re the best” which says nothing to the customer. Instead, explain what to expect from your services and how your company is different.<\/p>\n

Many businesses believe keyword stuffing drives SEO but it does the opposite. Make sure your backlinks are correctly sourced to improve your ranking.<\/p>\n

Confusing Navigation<\/h3>\n

95% of users<\/a>\u00a0said a positive user experience is the most important factor when they visit a website.<\/p>\n

Poorly designed websites are\u00a0difficult to navigate and this will frustrate visitors. Good navigation is intuitive and simple so visitors can find what they need with no hassle.<\/p>\n

You should seek help from a web design company<\/a> so a developer can create a website that is easy-to-use and aligns with your brand’s identity.<\/p>\n

Non-Responsive Pages<\/strong><\/h3>\n

72% of people<\/a> want mobile-friendly websites and optimizing your website will rank you higher on Google.<\/p>\n

Outdated websites that are only compatible with desktops or laptops have a limited reach. Your website should work well on any device. A responsive page makes visitors stay and engage with your business with longer. This will build trust, authority and brand awareness.<\/p>\n

Lack of\u00a0a Clear Purpose<\/h3>\n

Your website\u00a0must\u00a0have a clear purpose.\u00a0Visitors should know straightaway what service you provide and how it benefits them.<\/p>\n

No Company Details<\/h3>\n

People don’t trust brands. They trust people.<\/p>\n

Profile your employees so customers know who they’re dealing with. Humanizing your brand is key to establishing trust.<\/p>\n

No\u00a0Testimonials<\/h3>\n

88% of consumers\u00a0trust<\/a> online reviews as much as personal recommendations. Featuring customer testimonials will prove you’re reliable and offer a good service.<\/p>\n

No Contact or Location Details<\/h3>\n

A poorly designed website makes it impossible for the visitor to know\u00a0your location and contact details.<\/p>\n

Your details should have the same placement on every webpage and it should be easy to find. Visitors should know how to contact you the second the page loads.<\/p>\n

Little Visual Appeal<\/h3>\n

It takes 0.05 seconds for users<\/a> to form an opinion about your website.<\/p>\n

Make sure your web design uses a font that’s easy to read\u00a0and\u00a0is in a legible color. Pick colors that reflect your brand and complement one another. You must also make sure every page should follow the same theme to create a seamless customer experience.<\/p>\n

Side Effects of Bad Websites<\/h2>\n

Ruins Your Credibility<\/strong><\/h3>\n

Bad websites cluttered with stock imagery and animation look unprofessional. For customers to take you seriously, your site has to be clean and easy-to-use so users can buy your products or contact you.<\/p>\n

Makes You Look Outdated<\/h3>\n

Keeping it old-school not only ruins your SEO, but it shows you\u2019re behind on technological times. Or worse, they\u2019ll think you don\u2019t care about your product enough to update your site.<\/p>\n

77% of people<\/a>\u00a0own\u00a0smartphones so it’s crucial your website is mobile-friendly. It’s become a new standard for maintaining an online presence and will increase the chances of users engaging and spending more time on your website.<\/p>\n

Makes You Lose Customers<\/h3>\n

After all that time invested on SEO and your product, you don\u2019t want your website to stop customers from taking the next step. A website that\u2019s difficult to navigate will frustrate customers and they\u2019ll be more likely to bounce. If\u00a0your competitor offers the same services but with a more intuitive site, you\u2019re unlikely to see the customer again.<\/p>\n

If you need help designing a website that converts, we’d love to talk to you. Check us out here<\/a> for more details.<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you support a business with a poorly designed website? Probably not. There are many side effects of bad websites. Here’s how poor design can ruin you. More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-28577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design"},"acf":[],"yoast_head":"\nThe Side Effects of Bad Websites: How Poor Web Design Can Hurt You<\/title>\n<meta name=\"description\" content=\"Would you support a business with a poorly designed website? Probably not. There are many side effects of bad websites. 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