[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - 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assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [06-Mar-2026 13:14:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [08-Mar-2026 11:47:41 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:48 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [20-Mar-2026 17:37:53 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [27-Mar-2026 14:07:52 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - 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assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [22-May-2026 13:37:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [22-May-2026 13:37:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 {"id":28467,"date":"2019-03-29T17:27:13","date_gmt":"2019-03-29T09:27:13","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=28467"},"modified":"2019-03-29T17:27:13","modified_gmt":"2019-03-29T09:27:13","slug":"sales-landing-page","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/sales-landing-page\/","title":{"rendered":"Convert Them All: 7 Expert Tips for Designing a Super-Effective Sales Landing Page"},"content":{"rendered":"

Gaining traffic but not seeing sales? A big problem might lie in your landing page.<\/p>\n

A good conversion rate<\/a> is different across all industries, but in general, the average is about 2.35%. The top 25% of businesses have a conversion rate of about 5.31% and higher, while those in the top 10% have 11.45% and higher.<\/p>\n

The goal should be to break into that 10%; even if you\u2019re in the average, that doesn\u2019t mean you\u2019re doing good. If you\u2019re having trouble with your conversion rates, check your sales landing page; it may be doing a poor job of converting potential customers and leads.<\/p>\n

Read on to find out some ways to design an effective landing page<\/a> that will improve your conversion rate.<\/p>\n

1. Use an Enticing Headline<\/h2>\n

The headline is the first thing that the visitor will see on your landing page. In most cases, it\u2019s the determining factor whether the visitor would like to read more or exit your website. As such, it should accomplish 2 things: capture their attention and make them understand what it\u2019s about.<\/p>\n

You\u2019ll need to accomplish these 2 things with a short headline with a maximum of 20 words. Don\u2019t worry, you\u2019ll get to explain further if you include a subheading. Use it to explain what you do with a persuasive tone, making visitors believe in your product or service.<\/p>\n

Take Apple\u2019s landing page for AirPods, an example of a successful landing page.<\/p>\n

Its headline, \u201cMore magical than ever,\u201d doesn\u2019t explain what the product is. Still, it does encourage visitors to read more. The text below then explains what makes it more magical.<\/p>\n

2. Everything Should be Clear<\/h2>\n

What you need to remember, though, is that everything should be clear \u2013 what you\u2019re offering, the benefits of your products\/services, and whatnots. Every element, including your CTA buttons, should be clear to your visitors. If you want them to fill up a form, for example, visitors should know that at a single glance.<\/p>\n

This might mean you\u2019ll have to make some of your buttons bigger or make them colorful. Following this advice, remove any distractions that don\u2019t add value to your offer. If you want them to buy, add a visible buy button and minimize other buttons that lead somewhere else.<\/p>\n

3. Use Visuals to Engage Customers<\/h2>\n

Another way to convey a clear image is to use imagery of your products. In the Apple example above, the company used big, high-quality images of the AirPods in different angles. Even if the headline didn\u2019t mention the product, the visual helped create the whole message.<\/p>\n

Furthermore, humans are visual creatures<\/a>. Our brain processes image 60,000 times faster than text.<\/p>\n

It will affect visitors the moment they see your landing page, so make sure it paints a good image of the product. Along with the headline, it has a huge chance to shape the visitor\u2019s first impression of your whole brand.<\/p>\n

If you\u2019re not selling a product, you can still use imagery related to your service. If you trim lawns, for example, a nice and clean lawn can convey the right messages to your visitors.<\/p>\n

4. Highlight the Benefits of Your Product\/Service<\/h2>\n

Yes, your product is the best and it\u2019s good at what it does, but what are the specific features that make it so? Does it use a technology that allows it to outshine its competitors? Does it have a feature you can\u2019t find anywhere else?<\/p>\n

Give the visitors a good reason to take action \u2013 whether that\u2019s to buy something, subscribe, or sign-up. You need to connect with\u00a0the consumers<\/a>\u00a0if you expect them to purchase, subscribe, or share.<\/p>\n

If you\u2019re giving a free eBook for every signup, make that clear to your visitors. If you\u2019re inviting them to a free event, make sure they know that it\u2019s free.<\/p>\n

If you focus on the specific benefits of buying or using a service, you\u2019re more likely to convert the visitor.<\/p>\n

5. Display Relevant Information<\/h2>\n

Landing pages that convert are successful in getting the customer\u2019s trust. One way you can do this is to be transparent \u2013 not only about your products but your business as well.<\/p>\n

Display your contact number, address, social media accounts and other channels where they can contact you. You may even include a chat window right in the page, where they can talk to an agent real-time. This provides customers with a sense of assurance that you\u2019re a real business and not a scam website.<\/p>\n

Moreover, prices and all other fees need to be transparent from the get-go. Don’t wait until the customer is checking out to mention these fees. When the price at the end is different from your landing page, they may feel cheated and not complete the transaction even if the total is still within their budget.<\/p>\n

With that said, you may have to be clear about the shipping costs, as well, if applicable. If you use UPS, for example, add the usual UPS shipping cost and rates<\/a> so there\u2019s no surprise once they\u2019re ready to pay.<\/p>\n

6. Make Sure Your Sales Landing Page Matches Your Ad<\/h2>\n

The landing pages that sell are those that are honest \u2013 they match whatever you\u2019re offering with your ad. In line with the theme above, you have to appear trustworthy to your customers. If the price is higher on your landing page than on the ad, you\u2019ll lose their trust in an instant.<\/p>\n

The landing page should also give what the customers came for right away. If you promised something in the ad, make it the first thing they see when they get to the page; don\u2019t make them hunt for it.<\/p>\n

7. Use Action Words<\/h2>\n

From your headline to your call-to-action button, always use action words when you can. Instead of saying something like, \u201ctired of lower back pain?\u201d encourage them to take action by saying, \u201cput an end to back pain now.\u201d For CTA buttons, use \u201cSign Up Now\u201d or \u201cBuy Now\u201d instead of something vague like, \u201cWhat\u2019s Next?\u201d<\/p>\n

Design a Sales Landing Page That Works<\/h2>\n

Putting together a cohesive and effective sales landing page will seem like a lot of work, but the benefits are worth it. If you need a little help, don\u2019t hesitate to contact us<\/a> and watch your conversion rates jump up.<\/p>\n","protected":false},"excerpt":{"rendered":"

Landing pages are crucial to the success of online businesses. Here\u2019s what you need to create a sales landing page that, well, sells! More<\/a><\/p>\n","protected":false},"author":1,"featured_media":28468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-28467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design"},"acf":[],"yoast_head":"\n7 Expert Tips for Designing a Super-Effective Sales Landing Page<\/title>\n<meta name=\"description\" content=\"Landing pages are crucial to the success of online businesses. 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