[26-Feb-2026 00:31:13 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - assumed 'ABSPATH' (this will throw an Error in a future version of PHP) in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Warning: require_once(ABSPATHwp-admin/includes/upgrade.php): failed to open stream: No such file or directory in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [26-Feb-2026 00:31:13 America/Chicago] PHP Fatal error: require_once(): Failed opening required 'ABSPATHwp-admin/includes/upgrade.php' (include_path='.:/opt/cpanel/ea-php74/root/usr/share/pear') in /home/touchmob/crazyleafdesign.com/blog/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 [01-Mar-2026 07:45:51 America/Chicago] PHP Warning: Use of undefined constant ABSPATH - 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Even after GDPR<\/a> came into force, email marketing doesn’t give up its\u2019 positions in the overall ecommerce marketing strategy.<\/p>\n

 <\/p>\n

But instead of sending bulk email campaigns to all their subscribers, ecommerce businesses tend to switch their focus to more targeted email communication \u2013 automated email workflows.<\/p>\n

 <\/p>\n

Why? Because automated emails are timely and relevant to subscribers. This kind of email messages gets more engagement \u2013 they are more opened and clicked. So emails bring significantly bigger revenue.<\/p>\n

 <\/p>\n

If you look for hints on how you should start email automation for your business, keep reading. This article reveals three easy-to-implement workflows and some tips worth knowing before automating your messages.<\/p>\n

 <\/p>\n

 <\/p>\n

What Is Email Automation?<\/h1>\n

Email automation is when you set up email messages to be sent based on a trigger or an elapsed period of time.<\/p>\n

 <\/p>\n

A welcome email is a great example. Customers expect welcome messages when they subscribe to the newsletter. You can send manually this kind of message to every new subscriber. Or you can set up an automated welcome email workflow and all your new subscribers will get your welcome message without you even lifting a finger.<\/p>\n

 <\/p>\n

In the discussed example, the trigger is a new sign up. But triggers can vary a lot. Starting from customer\u2019s birthday, ending with their campaign or even shopping behavior.<\/p>\n

 <\/p>\n

The triggers ensure that you are approaching your subscribers with the relevant messages at the right time. And that\u2019s happening even while you\u2019re asleep.<\/p>\n

 <\/p>\n

One important thing to do before starting to automate your emails. Make sure you\u2019re using the decent email automation tool<\/a>. Double-check, that your email service provider is capable of:<\/p>\n

    \n
  1. Send automatic welcome emails when someone subscribes to your newsletter (a series of emails are even better)<\/li>\n
  2. Send post-purchase messages with order confirmation, recommendations, etc.<\/li>\n
  3. Has a behavioral trigger, like abandoning a cart (abandoned cart emails are the most effective from all automated workflows)<\/li>\n
  4. Has a time-based trigger to re-engage customers who are inactive.<\/li>\n
  5. Send messages on an elapsed period of time, for example, birthday emails, anniversaries, etc.<\/li>\n<\/ol>\n

     <\/p>\n

    What Emails Should You Automate First?<\/h1>\n

    You can automate dozens of various email messages. Usually, this number depends on the customer database \u2013 how much data you have about your customers and what can be treated as a trigger for communication.<\/p>\n

    Welcome, reactivation messages, messages about a new blog post<\/a>, style guides, new arrivals, sales, cart abandonment, and birthday messages, etc. The number is endless.<\/p>\n

     <\/p>\n

    However, for the very beginning, I recommend you start from these three email workflows. You don\u2019t need any specific data to launch them and they will show their results fast.<\/p>\n

     <\/p>\n

    1.\u00a0\u00a0 Welcome Email<\/h2>\n

    To be more precise \u2013 a series of three welcome emails.<\/p>\n

     <\/p>\n

    By sending a series of emails instead of a single one you can kill more birds with the same stone. So you can:<\/p>\n

      \n
    1. confirm a new registration and welcome a new subscriber<\/li>\n
    2. build your credibility as an ecommerce business<\/li>\n
    3. take advantage and tell your story<\/li>\n
    4. highlight the best customer reviews<\/li>\n
    5. invite new subscribers to follow you on social media<\/li>\n
    6. promote and even sell your products with welcome emails.<\/li>\n<\/ol>\n

       <\/p>\n

      At Omnisend, we\u2019ve discovered that three messages are the most effective for welcoming your new subscriber and introducing your brand. By sending three emails instead of one, you can get 3x higher open and click rates\u2014as well as 5x higher revenue.<\/p>\n

       <\/p>\n

      See the example of three welcome messages below:<\/p>\n

      \"\"<\/p>\n

      Automated welcome series. <\/em>Click here for the larger version<\/em><\/a>.<\/em><\/p>\n

       <\/p>\n

      Bearing in mind that 96% of your visitors aren\u2019t yet ready to buy, your welcome emails might perform a great warming up.<\/p>\n

       <\/p>\n

      In addition, try to include a discount code for the first purchase and soon you will see positive results.<\/p>\n

       <\/p>\n

      2. Abandoned Cart Email<\/h2>\n

      An automated cart recovery\/abandoned cart email workflow is king among all automated messages. It generates almost 2% conversion rate, and it\u2019s 20 times more effective than a single promotional newsletter.<\/p>\n

       <\/p>\n

      These emails are automatically sent to your known customers who have added products to their carts but leave your website without buying anything from you.<\/p>\n

       <\/p>\n

      Abandoned cart emails look very simple. All it needs to have is:<\/p>\n