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<\/p>\n

More and more people are becoming accustomed to the idea of online shopping. The consequence of this is that consumers are making more informed shopping decisions, in part based on their experience of using a particular ecommerce website. This puts UX design at the forefront of modern ecommerce. If your ecommerce website is not providing a positive shopping experience, as much as 69.89% of online shopping carts will be abandoned by customers<\/a> before they reach the checkout. To avoid this outcome, you need to start implementing UX-based website optimizations<\/a>.<\/p>\n

<\/p>\n

<\/p>\n

Doing this will significantly improve your website conversion rate, in addition to bringing other benefits such as enhanced SEO, reduced customer acquisition cost, more repeat purchases, and increased word of mouth referrals. Fine-tuning your UX<\/a> can be accomplished through the application of a number of best practices. In the rest of this article, we will go over a number of these practices that were proven to work on multiple occasions.<\/p>\n

<\/p>\n

<\/p>\n

Use Clear CTAs<\/h2>\n

<\/p>\n

<\/p>\n

An ecommerce website lives and dies by its
\ncalls to action. If your customers have trouble taking the necessary actions to
\nbuy your products and services, they will take their business elsewhere.
\nConversely, good CTA design will allow your customers to shop<\/a>
\nwithout having to stop and think about what they’re supposed to do next. There
\nare several tricks you can use to create quality CTAs. First, you should make
\nsure they stand out from the rest of the rest of the page. Second, you should
\nmake clear what happens after you click on one. Finally, they should be worded
\nin a way that elicits positive associations in the mind of the consumer.<\/p>\n

<\/p>\n

<\/p>\n

Provide Quality Product
\nDescriptions<\/h2>\n

<\/p>\n

<\/p>\n

Product descriptions are a way to help your
\ncustomers make informed purchasing decisions. The better your descriptions are,
\nthe easier it will be for customers to figure out whether your products are the
\nright choice for satisfying their needs and fulfilling their desires. Since
\nthere are many kinds of products, it is difficult to generalize how to write a
\nproper description. However, there are some guidelines you can follow to
\nincrease the odds of writing something worthwhile. For starters, don’t copy
\nmanufacturer descriptions, as they are not written with customers in mind.
\nSecond, use Z-patterns and F-patterns in order to take advantage of how our
\neyes work while reading. Finally, write in a way that is clear and concise,
\ninstead of verbose and ambiguous.<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

Image Source: Codetiburon.com<\/a><\/p>\n

<\/p>\n

<\/p>\n

Use Evocative Product Images<\/h2>\n

<\/p>\n

<\/p>\n

The one major downside that ecommerce stores
\nhave when compared to their brick and mortar counterparts, is the fact that
\nprospective customers can’t try out products online. To make up for this,
\necommerce storefronts have to rely on other means of showcasing what a product
\ncan do, and one of them is to make ample use of images. So if your store offers
\nphysical products, be sure to provide a number of high-resolution photos along
\nwith the description. The photos should ideally be taken from multiple angles,
\nto give customers a sense of their scale in space. Ideally, you should also
\nsnap some photos of products being used, so customers have more information to
\ngo on when making their purchase decisions.<\/p>\n

<\/p>\n

<\/p>\n

Highlight Your Discounts<\/h2>\n

<\/p>\n

<\/p>\n

It is no secret that customers love discounts.
\nSome statistics suggest that people are more likely to buy a product it’s on
\nsale, than one that has the same final price, albeit without a discount. To
\nleverage this behavioral peculiarity, you should consider having a dedicated
\ndiscounted product section on your website. This will enable customers that are
\nprone to discount seeking behavior to find what they want with ease. Another
\noption would be to give customers the option to search for discounted products
\nonly. This is a standard practice for a lot of online retailers, and it is an option
\nthat is fairly easy to implement.<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

Image Source: Freepik.com<\/a><\/p>\n

<\/p>\n

<\/p>\n

Use Chatbots For Customer Service<\/h2>\n

<\/p>\n

<\/p>\n

An unfortunate side-effect of going digital
\nfor all your shopping needs is the fact that you no longer have anyone to turn
\nto for help while you shop. Or at least, this used to be the case until
\nrecently. Nowadays, digital shops have bolstered their ranks with equally
\ndigital personnel, namely chatbots. These automated conversation systems can
\nsimulate how a real salesperson would behave, giving prospective customers
\nsomeone to talk to while they browse your site. Chatbots can be set up to
\nanswer common product related queries, to give live customer support, and even
\nto finalize purchases. Engagement is key to good UX design, and chatbots offer
\na means of providing it at little cost.<\/p>\n

<\/p>\n

<\/p>\n

Display Progress Indicators<\/h2>\n

<\/p>\n

<\/p>\n

While digital retailers such as Amazon pride
\nthemselves on their 1-Click Ordering system, in reality online shopping always
\ninvolves taking some minimum number of steps. The only problem is, the number
\nof these steps vary from one ecommerce outfit to another, which makes the
\nprocess of finalizing a purchase needlessly confusing. And no one likes to be confused
\nwhen they are about to exchange their money for a product. To alleviate this
\nissue, your ecommerce shopping interface should always include a progress
\nindicator for giving customers an indication of where they are in the
\npurchasing process. This will let them know what additional steps they can
\nexpect, as well as allow them to have a ballpark estimate of how much longer
\nthey will have to wait before they finalize their purchase.<\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

Image Source: Freepik.com<\/a><\/p>\n

<\/p>\n

<\/p>\n

Optimize For Mobile Shopping<\/h2>\n

<\/p>\n

<\/p>\n

A lot has been written on the topic of
\nmobile-friendly UX. The story usually boils down to promoting some set of
\nresponsive design principles, whose purpose is to have a site display equally
\nwell on different screen sizes. But there is more to mobile UX than this.
\nSpecifically, customers that use mobile devices for shopping have a different
\ncontrol interface at their disposal. Using your fingers to navigate a website
\nis a different experience than using a mouse and keyboard. Some mobile-friendly
\nUX adaptations that you can implement include providing click-to-call and
\nclick-to-scroll buttons, having sticky headers and footers for easier
\nnavigation, and getting rid of pop-ups. If you have trouble implementing these
\nchanges, seek help from reliable companies specialized in website design<\/a>
\nand development.<\/p>\n

<\/p>\n

<\/p>\n

Conclusion<\/h2>\n

<\/p>\n

<\/p>\n

UX-based ecommerce is not a new concept, but it is one that is still being implemented only sporadically. However, as more and more businesses enter the ecommerce arena<\/a>, the importance of providing a quality UX will only increase. Once customers realize that they don’t have to settle for an inferior online shopping experience, they will quickly start flocking to ecommerce outfits that are enjoyable to use. If you follow the guidelines which we have set out in this article, you will be one step closer to becoming one of them.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

More and more people are becoming accustomed to the idea of online shopping. The consequence of this is that consumers are making more informed shopping decisions, in part based on their experience of using a particular ecommerce website. This puts UX design at the forefront of modern ecommerce. If your ecommerce website is not providing […] More<\/a><\/p>\n","protected":false},"author":404,"featured_media":28111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,59],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-28110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design","8":"category-web-design"},"acf":[],"yoast_head":"\nEcommerce UX Mastery: 7 Tips to Do it Right<\/title>\n<meta name=\"description\" content=\"More and more people are becoming accustomed to the idea of online shopping. 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