{"id":27678,"date":"2018-10-08T16:58:43","date_gmt":"2018-10-08T08:58:43","guid":{"rendered":"https:\/\/www.crazyleafdesign.com\/blog\/?p=27678"},"modified":"2018-10-08T16:58:43","modified_gmt":"2018-10-08T08:58:43","slug":"how-to-target-your-audience-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-target-your-audience-with-artificial-intelligence\/","title":{"rendered":"How to Target Your Audience with Artificial Intelligence"},"content":{"rendered":"

Technology is very present in people\u2019s lives today. Forbes has found out that 87% of the millennials<\/span><\/a> use 2-3 devices at least once each day, which makes artificial intelligence a strategy every marketer should master to achieve great results.\u00a0\u00a0<\/span>This is seemingly a challenge, but it is not so hard and once people learn it, it can be a colossal opportunity for success.<\/span><\/p>\n

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Defining AI and Its Effects on a Target Audience<\/span><\/h2>\n

AI has reached very high popularity in the marketing work recently. It reduced the manual workload and helped promote businesses, as well as improve audience targeting. It is useful, but if it\u2019s not done right, it can bring some risks, too.<\/span><\/p>\n

Let us examine the benefits and the limitations of AI in digital marketing.<\/span><\/p>\n

Benefits of AI in the Digital Marketing Sphere<\/span><\/h2>\n

Improved and Fastened Decision Making<\/span><\/h3>\n

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After the initial research phase is over, the AI will immediately be able to make instant & efficient decisions based on the data that has been collected through time. AI eliminates the errors that human marketers do!<\/span><\/p>\n

Improved Accuracy<\/h3>\n

As you very well know, we are not perfect \u2013 none of us. The AI, on the other hand, if programmed well, will eliminate any chances of errors.<\/span><\/p>\n

Multiple Tests, Enhanced Feedback & Optimization<\/h3>\n

The AI can move incredibly fast compared to a human being. It has the power to \u201cthink\u201d and \u201cact\u201d in a matter of seconds, all while harvesting and organizing valuable data. In fact, the moment you develop a professional AI algorithm the moment your marketing will gradually improve<\/a>. <\/span><\/p>\n

Flaws\/Limitations of AI in the Digital Marketing Sphere<\/span><\/h2>\n

It Can\u2019t Replace Human Beings (Not Yet)<\/h3>\n

Compared to how it looked like 10 years ago, the AI technology is super advanced. Nevertheless, no matter the degree of sophistication and intelligence that an AI has, it has to be \u201cruled\u201d and directed by a professional human marketer. After all, the marketplace (including your niche audience) is changing every single day. Therefore, for AI to be effective, a human being must develop a well-thought strategy!<\/span><\/p>\n

Counting Too Much on AI<\/h3>\n

The AI technology is perfect if you know how to leverage it well. Many marketers slip, and they consider AI as the \u201conly thing\u201d needed to succeed. The AI technology doesn\u2019t work like that \u2013 it is a complementary tool that aids the generosity of the person who manages it!<\/span><\/p>\n

Mark Greyson is a specialized digital marketer at<\/span> AssignmentMasters<\/span><\/a><\/span>.<\/span> Together with his team, he has started to implement AI technology to improve his conversion rates. According to his suggestions, a professional AI-trained digital specialist will gain new powers, and he will be able to:<\/span><\/p>\n