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The first image that pops into anyone\u2019s head when they think of branding is always the same: a logo.\u00a0 A logo is an essential branding element because it\u2019s how you\u2019ll connect to your clients and how your clients develop a personal connection to you.\u00a0 This is especially important because your logo is going to be seen in all aspects of your business<\/a>.\u00a0 Designing a logo that does so can have it\u2019s challenges, but with simple planning and attention to detail you\u2019ll be using a logo that\u2019ll have people saying \u201coh I know them\u201d in no time.<\/p>\n

Say Something<\/strong><\/h2>\n

A logo creates an immediate reaction to the viewer, and that reaction is a response to what your brand represents.\u00a0 When figuring out a logo design<\/a> it\u2019s important to think about you what you want your logo to say about you and your brand.\u00a0 Think about the beliefs and values of your business and about what makes it special and separates it from others.\u00a0 Your businesses core traits and what you want to accomplish lay the groundwork for all logo design.<\/p>\n

 <\/p>\n

Feelings First<\/strong><\/h2>\n

Another core aspect of logo design is the relationship it will have with your clients.\u00a0 When designing a logo it\u2019s important to think about the reaction clients will have to it, and what emotions it will evoke in them.\u00a0 A successful logo should not only create an emotional response, but will also come to mind when a client feels similarly in the future.\u00a0 This can help create brand loyalty and can make for a logo that clients will want to stick all over their laptops<\/a>.\u00a0 It\u2019s also important to not design a logo that looks too similar to another one, as this can deter business.<\/p>\n

 <\/p>\n

Check Out the Competition<\/strong><\/h2>\n

A smart way to make sure your logo stands out is to see what brands in the same field are doing – and do the opposite.\u00a0 Watch out for things like mascots, colours, and imagery that can be repetitive in similar fields.\u00a0 If your new online strategy firm is one of many in your area that has a logo of a blue animal, it won\u2019t be memorable and may even have a client confuse another firm for yours.\u00a0 Creating a unique logo also makes clients feel like they\u2019re a part of something and not just blending in.\u00a0 Although it can be valuable to follow design trends as it makes your business look current and up-to-date try not to overdo it as it can easily make your logo appear pretentious.<\/p>\n

 <\/p>\n

A Sense of Style<\/strong><\/h2>\n


\n<\/strong>A large part in getting your client to react to your logo is in your stylistic choices.\u00a0 There are three main avenues of style when it comes to logo design<\/a>: classic, modern and fun.\u00a0 Classic logos give clients a sense of familiar reliability.\u00a0 A modern design might suggest a business that\u2019s cool and values professionalism.\u00a0 A fun logo makes your business feel approachable and considerate.\u00a0 Colour can play an important role in stylistic choices as well as they can achieve the same characteristics.\u00a0 When designing your logo, try a combination of different styles and colours to see what you think they say, and what they possibly say about you.<\/p>\n

 <\/p>\n

Designing Your Design<\/strong><\/h2>\n


\n<\/strong>Logos come in all shapes and forms, some logos are pictures, some are words, and some are a combination of the two!\u00a0 When thinking of branding, it\u2019s important to think about your logo says – literally.\u00a0 A business name<\/a> that\u2019s really long might a suit a logo of just your business\u2019 initials, whereas a business with a striking name or a namesake could benefit from a logo that incorporates the whole word.\u00a0 A pictorial logo ads in letting clients know what your business believes it, or the actual product and service it provides.\u00a0 It\u2019s important to remember to keep design simple, as an overcrowded or over designed logo can distract clients from your businesses M.O. and can even make you seem untrustworthy.<\/p>\n

Adding Adaptability<\/strong><\/h2>\n


\n<\/strong>A logo\u2019s adaptability serves a function for both the current iteration of your business, and to what it can lead to going forward.\u00a0 A logo should be able to be nicely altered to coincide with any events or promotions your business is taking part in.\u00a0 At the same time, your logo should also be able to still represent your business into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first image that pops into anyone\u2019s head when they think of branding is always the same: a logo.\u00a0 A logo is an essential branding element because it\u2019s how you\u2019ll connect to your clients and how your clients develop a personal connection to you.\u00a0 This is especially important because your logo is going to be […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":26569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2196,2,53],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-27120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-graphic-design","9":"category-inspiration"},"acf":[],"yoast_head":"\nTips On Designing the Perfect Logo<\/title>\n<meta name=\"description\" content=\"The first image that pops into anyone\u2019s head when they think of branding 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