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Master marketers successfully promote the same deal to multiple markets by changing just a few details in the offer. Sometimes all they do is change the incentive to appeal to different niche markets.<\/span><\/p>\n

A niche market is a small segment of your market defined by specific needs not shared by the rest of the market. <\/span>According to Business Dictionary<\/span><\/a>, \u201cNiches do not \u2018exist\u2019 but are \u2018created\u2019 by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them.\u201d<\/span><\/p>\n

When you\u2019ve got an irresistible offer, you don\u2019t need to be a seasoned pro to repackage that offer for different demographics. Here\u2019s how you can execute this professional strategy for yourself:<\/span><\/p>\n

Understand the subsets of your niche<\/b><\/p>\n

Each niche contains multiple sub-niches, often referred to as \u201cmicro-niches.\u201d For example, in the comic book collector\u2019s market there\u2019s a micro-niche for each publisher (like Marvel and DC). Within those niches are micro-niches for each specific comic and even each character. There\u2019s a micro-niche for people who love The Green Lantern, and another for those who love Batman. Within the niche <\/span>dedicated to the Avengers<\/span><\/a> there\u2019s a micro-niche for Captain America, one for Thor, Iron Man, and The Hulk.<\/span><\/p>\n

Knowing this gives you an edge in your marketing efforts. For example, say you\u2019re advertising a sale on a Marvel-themed t-shirt line to existing customers. For optimal results, tailor the imagery in your promo materials to each customer\u2019s preferred Marvel character. This is information you would have obtained during the sign-up process. <\/span><\/p>\n

Marketing a 20% site-wide sale to Captain America fans using an image of Captain America will be more effective than using a randomly chosen character marketed to all subscribers.<\/span><\/p>\n

Understanding the subsets of your niche is the foundation for tailoring your marketing messages to niche markets. Take some time to investigate your niche to find out if there are any micro-niches you\u2019re not aware of. Each narrow interest and unmet need within a group of people can be turned into marketing power.<\/span><\/p>\n

Make sure general offers are tailored to a specific demographic<\/b><\/p>\n

It\u2019s not always enough to market the same offer to different demographics. Consumers are used to seeing every company under the sun advertise the same kinds of deals. They tend to fade into the background. <\/span><\/p>\n

To get the consumer\u2019s attention, you\u2019ve got to tailor your offers to each specific market. Your offer needs to speak directly to that person via their association with their group.<\/span><\/p>\n

For example, <\/span>Twin City Honda<\/span><\/a> offers one of the most common deals around: a $500 discount extended to military personnel. Unlike other military promotions, <\/span>theirs applies to active duty<\/span><\/a> personnel and their spouses, not just veterans. Their marketing message speaks directly to those in the armed forces.<\/span><\/p>\n

Offering special deals to veterans<\/span><\/a> is a common marketing strategy many retailers use. It makes veterans feel special and appreciated, which they are. However, what most don\u2019t know is these standard deals are often marketed to other demographics at the same time.<\/span><\/p>\n

Get even more specific<\/b><\/p>\n

In addition to speaking directly to groups of people to promote a standard deal, you can individualize your deals for niche markets.<\/span><\/p>\n

For example, say you\u2019re selling subscription boxes and have a standard introductory offer for a free first month. Marketing a \u201cfree first month\u201d to ten different demographics isn\u2019t a targeted approach. To turn your efforts into a targeted approach, you need to alter each offer. If there\u2019s nothing about the actual offer you can individualize, try combining the offer with a free gift. You can always personalize a free gift.<\/span><\/p>\n

For example, market to working moms with a free grocery gift card; market to teenagers with a free iTunes gift card; market to pet owners with a free toy or treat; and market to coffee lovers with a free bag of coffee. \u00a0<\/span><\/p>\n

Don\u2019t spread your efforts too far<\/b><\/p>\n

It\u2019s tempting to start marketing to every niche you can possibly think of, but that won\u2019t bring you long-term success. It\u2019s okay to widely test your market to find out which demographics respond best to your marketing efforts. However, focus on the niches you can easily convert. Don\u2019t spread your efforts thin. Pick a few niches that get the best results and stick with them.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Master marketers successfully promote the same deal to multiple markets by changing just a few details in the offer. Sometimes all they do is change the incentive to appeal to different niche markets. A niche market is a small segment of your market defined by specific needs not shared by the rest of the market. […] More<\/a><\/p>\n","protected":false},"author":355,"featured_media":26741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2201],"tags":[56,750,1171],"adace-sponsor":[],"class_list":{"0":"post-26736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-design","9":"tag-marketing","10":"tag-resources-2"},"acf":[],"yoast_head":"\nHow To Use Niche Marketing To Promote The Same Deal To Different Demographics<\/title>\n<meta name=\"description\" content=\"Master marketers successfully promote the same deal to multiple markets by changing just a few details in the offer. 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