Zara Burke writes<\/a>, \u201cThe same rules that apply for written content marketing apply for video marketing — concentrate on the value you\u2019re providing for your customers.\u201d<\/p>\nWhen you focus on pushing a story, the sales will follow naturally. If you do it the other way around, you\u2019ll set an unstable foundation that will make it more difficult to close deals.<\/p>\n
Adding it All Up<\/strong><\/p>\nThere\u2019s something inherently powerful and compelling about video content. Though it\u2019s certainly not the only form of content marketing, it\u2019s clearly one of the most effective in the digital landscape.<\/p>\n
Now that you have a better idea of to leverage effective video content, use it to garner a better ROI in your future promotional efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts. More<\/a><\/p>\n","protected":false},"author":355,"featured_media":25526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2196],"tags":[173,1099,1144],"adace-sponsor":[],"class_list":{"0":"post-26534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-branding","9":"tag-photography-2","10":"tag-photoshop-2"},"acf":[],"yoast_head":"\nHow to Use Video to Bring Your Brand to Life<\/title>\n<meta name=\"description\" content=\"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Video to Bring Your Brand to Life\" \/>\n<meta property=\"og:description\" content=\"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\" \/>\n<meta property=\"og:site_name\" content=\"CrazyLeaf Design Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/crazyleafdesign\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-29T09:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-29T09:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"648\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jenna Cyprus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:site\" content=\"@crazyleaf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenna Cyprus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\"},\"author\":{\"name\":\"Jenna Cyprus\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd\"},\"headline\":\"How to Use Video to Bring Your Brand to Life\",\"datePublished\":\"2018-04-29T09:36:00+00:00\",\"dateModified\":\"2018-04-29T09:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\"},\"wordCount\":654,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png\",\"keywords\":[\"branding\",\"photography\",\"photoshop\"],\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\",\"name\":\"How to Use Video to Bring Your Brand to Life\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png\",\"datePublished\":\"2018-04-29T09:36:00+00:00\",\"dateModified\":\"2018-04-29T09:36:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd\"},\"description\":\"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png\",\"contentUrl\":\"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png\",\"width\":648,\"height\":364,\"caption\":\"Video Recording for website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https:\/\/www.crazyleafdesign.com\/blog\/category\/branding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use Video to Bring Your Brand to Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#website\",\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/\",\"name\":\"CrazyLeaf Design Blog\",\"description\":\"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd\",\"name\":\"Jenna Cyprus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/08caf41b07b057d86b513835c1656d4d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/08caf41b07b057d86b513835c1656d4d?s=96&d=mm&r=g\",\"caption\":\"Jenna Cyprus\"},\"sameAs\":[\"http:\/\/JennaCyprus.com\"],\"url\":\"https:\/\/www.crazyleafdesign.com\/blog\/author\/jennac\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Video to Bring Your Brand to Life","description":"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Video to Bring Your Brand to Life","og_description":"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.","og_url":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/","og_site_name":"CrazyLeaf Design Blog","article_publisher":"http:\/\/www.facebook.com\/crazyleafdesign","article_published_time":"2018-04-29T09:36:00+00:00","article_modified_time":"2018-04-29T09:36:28+00:00","og_image":[{"width":648,"height":364,"url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","type":"image\/png"}],"author":"Jenna Cyprus","twitter_card":"summary_large_image","twitter_creator":"@crazyleaf","twitter_site":"@crazyleaf","twitter_misc":{"Written by":"Jenna Cyprus","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#article","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/"},"author":{"name":"Jenna Cyprus","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd"},"headline":"How to Use Video to Bring Your Brand to Life","datePublished":"2018-04-29T09:36:00+00:00","dateModified":"2018-04-29T09:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/"},"wordCount":654,"commentCount":0,"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","keywords":["branding","photography","photoshop"],"articleSection":["Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/","url":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/","name":"How to Use Video to Bring Your Brand to Life","isPartOf":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","datePublished":"2018-04-29T09:36:00+00:00","dateModified":"2018-04-29T09:36:28+00:00","author":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd"},"description":"Content marketing may take many different shapes and forms. Typically, people think of text-based content, as in blogs, press releases, and social media posts.","breadcrumb":{"@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#primaryimage","url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","contentUrl":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","width":648,"height":364,"caption":"Video Recording for website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyleafdesign.com\/blog\/how-to-use-video-to-bring-your-brand-to-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazyleafdesign.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/www.crazyleafdesign.com\/blog\/category\/branding\/"},{"@type":"ListItem","position":3,"name":"How to Use Video to Bring Your Brand to Life"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#website","url":"https:\/\/www.crazyleafdesign.com\/blog\/","name":"CrazyLeaf Design Blog","description":"LETS INSPIRE IN WEB AND GRAPHIC DESIGN!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyleafdesign.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/832958ecb98a2c2994d2e9b367d3f4fd","name":"Jenna Cyprus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyleafdesign.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/08caf41b07b057d86b513835c1656d4d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08caf41b07b057d86b513835c1656d4d?s=96&d=mm&r=g","caption":"Jenna Cyprus"},"sameAs":["http:\/\/JennaCyprus.com"],"url":"https:\/\/www.crazyleafdesign.com\/blog\/author\/jennac\/"}]}},"jetpack_featured_media_url":"https:\/\/www.crazyleafdesign.com\/blog\/wp-content\/uploads\/2017\/12\/Video-Recording-for-website.png","wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=26534"}],"version-history":[{"count":2,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26534\/revisions"}],"predecessor-version":[{"id":26537,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/posts\/26534\/revisions\/26537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media\/25526"}],"wp:attachment":[{"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=26534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=26534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=26534"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.crazyleafdesign.com\/blog\/wp-json\/wp\/v2\/adace-sponsor?post=26534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}