call to action<\/a> can be embedded in every article.<\/p>\n <\/p>\n
Giving your readers a clear sign of what you want them to do, even if they aren\u2019t interested in doing it at that precise moment, is a way to make sure they are not confused as they navigate your site, your pages, and your blog. Keeping your requests clear and focused makes the journey through your site a pleasant experience.<\/p>\n
<\/p>\n
That\u2019s just a sample of the ways your blog can enhance the user\u2019s experience when visiting your site. Remember that every part of your site contributes to the experience and needs attention paid to how well it is fulfilling the goal of making that experience a pleasant, positive, and rewarding one.<\/p>\n
<\/p>\n
Also remember your blog, while frequently treated as a minor extra added on to the main site, represents a large fraction of the total number of pages on your site. And that the fraction will continue to grow steadily as new posts are added.<\/p>\n
<\/p>\n
Not only do you want all of those pages in your blog to individually provide a positive experience, you want them to contribute to the overall feel of the site, making the users not only want to return, but to want to recommend your site to others. These cheerleaders, flushed with their pleasant user experience, will draw even more traffic to your site, to create even more cheerleaders to attract even more users. Thus, contributing to the great circle of life on the web.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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