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{"id":26256,"date":"2018-03-15T19:21:26","date_gmt":"2018-03-15T11:21:26","guid":{"rendered":"https:\/\/crazyleafdesign.com\/blog\/?p=26256"},"modified":"2018-03-13T19:22:34","modified_gmt":"2018-03-13T11:22:34","slug":"facebook-news-feed-7-powerful-tips","status":"publish","type":"post","link":"https:\/\/www.crazyleafdesign.com\/blog\/facebook-news-feed-7-powerful-tips\/","title":{"rendered":"Updated Facebook News Feed: 7 Powerful Tips for Your Brand"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Many bloggers, business owners, authors, artists, and influencers have one thing in common: they use Facebook for efficient marketing. If you belong in any of these categories, it means you\u2019re focused on making a personal or business brand known. All your marketing efforts are focused in that direction. Does your Facebook feed reflect that?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Take a look at your fan page. If it\u2019s too busy or abandoned, you have a problem. If it looks distracted and scattered, you have a problem. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The way your feed looks like is not the only thing you should pay attention to. Facebook recently made a <a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571\"><span class=\"s2\">change in its algorithm<\/span><\/a>. The platform is now prioritizing the interactions between friends over the interactions between people and fan pages. This means that you have to invest much more effort to get your posts in people\u2019s news feeds. You might have the perfect fan page, but it still won\u2019t be enough if people don\u2019t see your content. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In his post regarding the changes, Zuckerberg wrote: \u201cAs we roll this out, you\u2019ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard &#8212; it should encourage meaningful interactions between people.\u201d <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This gives us a hint. People are still seeing public content in their news feed. To get <i>your<\/i> content there, however, you have to make it more meaningful and engaging.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-26258\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1500 1000'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1501159599894-155982264a55.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">We\u2019ll give you 7 powerful tips on how to make that happen.<\/span><\/p>\n<h2 class=\"p1\"><b>Understand What This Means and Don\u2019t Panic!<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">For pages that mainly rely on self-serving marketing messages, it means a significant decrease in organic distributions. People will start seeing less of their posts. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Once you understand what the new algorithm means for your brand\u2019s page, it will be easy to realize that panic is not necessary at all. Although there\u2019s tons of speculation about fan pages being pushed out of the feeds, there\u2019s still a chance for your posts to be seen. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Do not try to \u201ctrick the system\u201d by spamming with low-quality content only to encourage commenting, sharing, or tagging. The so-called engagement baits do not work, and <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/12\/news-feed-fyi-fighting-engagement-bait-on-facebook\/\"><span class=\"s2\">Facebook is taking measures<\/span><\/a> against such practices. \u201cTag a friend called Maria to tell her how much you appreciate her\u201d does not work. Such an approach will only get your post sanctioned.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The point is to focus on quality. Read the remaining tips of our article; they teach you how to do that.\u00a0<\/span><\/p>\n<h2 class=\"p1\"><b>Reach Out to the Right Post at the Right Time<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">With the changes to the news feed, only posts that generate communication will gain distribution. This excludes general posts aimed at a broad audience since they don\u2019t usually inspire interaction. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What can you do about this? Get serious about the type of content you create for Facebook. <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Start by analyzing your <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-audience-insights\"><span class=\"s4\">Facebook insights<\/span><\/a>. They help you understand how your audience reacts to your content. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The insights tell you <i>when<\/i> people usually react to your post. What time of the day or night is the activity peak for your audience? Use that data to schedule your posts, so you\u2019ll engage more people with them. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pay attention to the type of content that attracts comments. Is it your calls for discussion? Is it mostly about infographics? Maybe your audience likes videos. Whatever the case is, understand what type of content your audience likes and focus on it. You should make your upcoming content even better but maintain that direction. <\/span><\/li>\n<\/ul>\n<h2><b><\/b><span class=\"s1\"><b>Stick to Relevance<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Whenever you\u2019re about to post something on your fan page, ask yourself: <i>is it relevant to your target audience<\/i>? If, for example, your audience followed you because you used to post high-quality news articles on your page, they won\u2019t like getting pet videos over and over again. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">All content you post on Facebook should resonate with the needs and likes of your audience. You had a goal when you initially started this page. Return to those roots.<\/span><\/p>\n<h2 class=\"p1\"><b>Aim for High-Value Engagement<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">You want to <a href=\"https:\/\/marketingland.com\/measuring-social-engagement-3-ways-to-identify-high-value-content-12352\"><span class=\"s4\">attract engagement of high value<\/span><\/a>, which goes beyond asking yes\/no questions such as \u201cdo you like kittens?\u201d on a post with a cute cat. Asking meaningful questions, such as \u201cHow does your cat handle the cold?\u201d will trigger a conversation within the community. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You should still ask questions in your post, but they should be focused on building relationships with your audience. Ask them to share stories, experiences, and opinions. This approach will make your business page highly popular on Facebook.<\/span><\/p>\n<h2 class=\"p1\"><b>Make Quality Your Focus<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\">Even if you post new content twenty times a day, that won\u2019t help you reach the news feeds of your followers. You want to invest efforts into developing high-quality content, which has the potential to increase the reach of your page through a single post. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Three or four posts per week are more than enough for a business page. If you keep posting more, people will start ignoring your post. That will result in a drastic decrease in your reach. <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Remember this once and for all: <i>quality is the name of the new Facebook game<\/i>! If you\u2019re not capable of creating great content, hire a service like <a href=\"https:\/\/www.bestdissertation.com\/\"><span class=\"s2\">Best Dissertation<\/span><\/a>. The professional writers will follow your instructions and develop content that will call to action. You can also hire this service for editing. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">If you decide to write your own content, use tools like <a href=\"https:\/\/www.grammarly.com\/\"><span class=\"s2\">Grammarly<\/span><\/a> or <a href=\"http:\/\/www.hemingwayapp.com\/\"><span class=\"s2\">Hemingway App<\/span><\/a> to make sure your posts are readable and free of grammar and spelling errors. <\/span><b><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"s1\"><b>Analyze the Update You Want to Share<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Here are few questions to ask before sharing that post:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Is the update written in a tone your audience usually likes?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Are you sharing information they would care about?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Does it come with an attractive photo, video, or another kind of visual content?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Based on the insights from previous posts, is this the kind of content that will encourage engagement?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Is it likely for your customer persona to comment on this post or share it with their Facebook friends?<\/span><b><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"s1\"><b>Go Live!<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignleft wp-image-26259 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 334 501'%2F%3E\" data-src=\"https:\/\/crazyleafdesign.com\/blog\/wp-content\/uploads\/2018\/03\/photo-1507208773393-40d9fc670acf.jpg\" alt=\"\" width=\"334\" height=\"501\" \/>Facebook allows fan pages to use the \u201cgo live\u201d feature. <a href=\"https:\/\/live.fb.com\/about\/\"><span class=\"s2\">According to Facebook itself<\/span><\/a>, this is the best way for pages to interact with viewers in real time. Video streaming allows you to connect with them in an instant. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are few types of live streaming you can share with your audience:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Product launch announcements<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Interviews<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Events<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Challenges or contests<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Breaking news<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Behind-the-scenes videos<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Q&amp;A sessions<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Series of live video shows<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Videos where you answer customer questions from your Facebook page<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Since this will be a live video, you won\u2019t have the luxury of editing it to perfection. That\u2019s why it takes a lot of planning. It\u2019s also important to promote the event, so your fans will know when to watch. You can even rely on Facebook paid ads to promote an important live streaming session.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Remember the most important rule: do not panic! See these changes not as a threat, but as an opportunity to improve your Facebook marketing game.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many bloggers, business owners, authors, artists, and influencers have one thing in common: they use Facebook for efficient marketing. If you belong in any of these categories, it means you\u2019re focused on making a personal or business brand known. All your marketing efforts are focused in that direction. <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/facebook-news-feed-7-powerful-tips\/\">More<\/a><\/p>\n","protected":false},"author":376,"featured_media":26257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2196],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-26256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Updated Facebook News Feed: 7 Powerful Tips for Your Brand<\/title>\n<meta name=\"description\" content=\"Many bloggers, business owners, authors, artists, and influencers have one thing in common: they use Facebook for efficient marketing. If you belong in any of these categories, it means you\u2019re focused on making a personal or business brand known. All your marketing efforts are focused in that direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyleafdesign.com\/blog\/facebook-news-feed-7-powerful-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Updated Facebook News Feed: 7 Powerful Tips for Your Brand\" \/>\n<meta property=\"og:description\" content=\"Many bloggers, business owners, authors, artists, and influencers have one thing in common: they use Facebook for efficient marketing. If you belong in any of these categories, it means you\u2019re focused on making a personal or business brand known. 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